Ashley Srokosz, doTERRA Diamond Leader and Holistic Business Coach, shares the process of how she re-branded and re-designed her website over 6 months, including copywriting and professional photography.
You know when you come across a new Instagram feed or Facebook page and you're drooling over their pictures? It instantly makes you want to know more, right? Maybe you stalk that person on social media for months before you even click to their website to see if you want what they're selling. I've done this SO many times, and I have businesses like this on secret Pinterest boards so that I can easily go back and find them when I'm ready to redecorate my house or buy gifts for my doTERRA team. And when I love something or think I want it, I'm also sharing it on my social media feeds and spreading the word for them! That's when you know you've hit the holy grail of marketing.
The way that most of us find out about new businesses now is generally through social media, and if those social media accounts are a hot mess, chances are that I'm not clicking through to purchase anything. Granted, I'm a very visually driven person, so if their feed or product isn't pretty, I'm not following them and I'm definitely not buying anything. Maybe you're not exactly like me, but I think we can all agree that beautiful branding pulls you in quickly, but a quality product that you actually need is what will make you purchase after you've already established trust with that company.
Because that's all that those beautiful social media feeds are: effective branding
They know what they want to share, they know how they want it to look, and they're attracting people who feel the same.
That's all that branding is! It's just a feeling that someone gets when they interact with your business, which might be looking through your social media feeds, reading your website, or watching a webinar with slides that you've created.
Ahhh, social media, what a love/hate relationship I have with you! I was talking a few weeks ago with a colleague whose goal in her business is to never have to use social media, and I could totally get on board with that. Can you grow a business without social media? Of course! However, there are so many examples of business owners growing quickly by effectively using social media that you can't ignore their results. But when it starts taking over your life, like it can sometimes do, some boundaries need to be put in place.
Even though Instagram isn't the biggest referrer for me, I do get lots of questions from my followers about how I use it for my business. Questions like: if you're with doTERRA, why do I see you using the #youngliving hashtag? While I'm definitely not an expert in social media marketing (some people specialize in just this!), consider this Instagram 101 for your holistic health business.
Truth be told, I've invested in a course (two, actually) to teach me how to use Instagram in my business. One I implemented about 2 years ago, which pretty much solely focused on growing your following, and the other much more focused on generating business from Instagram, I purchased in a course bundle and haven't started yet. Excuse me while I add this to my calendar for the summer ;).
So even though I don't have it all figured out (spoiler alert: no one does), here are my secrets for how to use Instagram for your holistic health business:
Anyone who knows me well will probably say I'm one of the most organized people they know. Blame it on my control freak, Type-A tendencies, but I like to have a plan and I can't stand when I feel like things are all over the place. So when I started working with an assistant in September 2017, I felt chaotic. I didn't know what I was doing, I didn't know how to communicate her daily tasks to her, and it was stressful for both of us.
A student in my BBB course reached out to me that she had made a course to help me organize my biz with a free program called Trello, and at first I was like "nah, I'm already organized, but thanks!", and then I remembered that I had an assistant that could go through the course for me and report back if it was something worth incorporating. Well the joke was on me, because this course and program changed my life. No joke, I now use it for everything!
This course has been so amazing that I couldn't not share it with you, so I invited Andrea Nordling to write up a little something something on how she's used Trello to simplify her life and biz so that she can focus on actual productive activities (instead of all the busy work that doesn't get you anywhere!).
Without further ado, the marvellous Andrea Nordling!
I bet you dream of having an online business that makes money while you sleep, am I right? Imagine, you're working in yoga pants from your couch, all cozy sipping on a warm beverage of your choice, and you get an email that you just had another sale. Sounds like bliss to me and an amazing ultimate goal (and, FYI, it is my life most days!), but how do you actually get there?
You don't just start a Facebook page, instantly get 10,000 likes, and magically start making $5,000 a month, although wouldn't it be wonderful if it happened that way! You might think it happens that way because it seems there are online biz owners everywhere sharing how they went from zero clients and income to a $100,000 online course launch in 2 months. I hate to burst your bubble, but it really doesn't happen that way in real life.
In most cases, that "overnight success" took years of experimenting and failures to find something that works, and most entrepreneurs aren't going to tell you that (because they're trying to sell their course that teaches you to duplicate that super fast success).
But the one thing that they usually DO have in common, no matter what their niche, ideal client, or what they're selling is?