Building a business with your strengths

Building a business with your strengths

Today we are going to dive deep on building a business with your strengths. The reason I want to talk about this is because I spent years building a business based off of what other people were telling me. I'd look up blog articles and people had courses that I'd take, and they had this amazing system that was working for them, but it didn't always work for me. And I've come to realize it was because those people were working with their natural strengths and it wasn't necessarily matching up with my natural strengths.

I'm here today to share some tips for building a business with your specific strengths because, believe it or not, the way that you build your business, you can either model it off of someone else's, you can learn and take all these courses and take all this knowledge and try to integrate it into your own business, but if it's not acting on your natural strengths, it's going to feel a lot harder along the way. 

So let's jump into some of the things that I've been learning over the past little bit that has helped myself, and my team that I have working with me, to work towards our greatest strengths and take the path of least resistance in our business. 

10 Tips for Holding an In-Person Retreat

10 Tips for Holding an In-Person Retreat

Last week I did not get a blog post to you or a video blog post because I was busy holding a retreat for my high level leader business partners on my doTERRA team. I attempted to bring six women together, four got there, but I was asking them to travel from really far away. I brought them to my hometown, put them up at our local boutique hotel, and we had the most amazing day and a half together. I'm here to share my tips from this from organizing my first retreat. 

I've been wanting to do something like this for over two years and I finally just said I'm doing it. I'm doing it in a way that feels really good to me, and so I'm going to share what I learned about this. 

While I'm an introvert and I don't love big, large scale events, I love connecting with people in a more intimate environment. So why would you even want to hold an in person retreat? Again, whether it's for some customers or clients of yours, let's say you're a nutritionist and you want to hold a weight loss retreat or a stress free retreat, or you're just being called to hold an in person retreat for your customers or clients. Or, if you're like me and you have a network marketing team, and there are several people that are helping you build this business, then you might want to bring them together for more of a business retreat. Even if you don't have a network marketing team, let's say you have a team of people who help you, like assistants or copywriters or whatever, wouldn't it be lovely to bring them together to envision the next six months or a year of your business so that everyone is on the same page together.

That is why you might hold an in person retreat, because there is nothing better than true connection.

6 ways to brand your business without a website!

6 ways to brand your business without a website!

You know when you come across a new Instagram feed or Facebook page and you're drooling over their pictures? It instantly makes you want to know more, right? Maybe you stalk that person on social media for months before you even click to their website to see if you want what they're selling. I've done this SO many times, and I have businesses like this on secret Pinterest boards so that I can easily go back and find them when I'm ready to redecorate my house or buy gifts for my doTERRA team. And when I love something or think I want it, I'm also sharing it on my social media feeds and spreading the word for them! That's when you know you've hit the holy grail of marketing.

The way that most of us find out about new businesses now is generally through social media, and if those social media accounts are a hot mess, chances are that I'm not clicking through to purchase anything. Granted, I'm a very visually driven person, so if their feed or product isn't pretty, I'm not following them and I'm definitely not buying anything. Maybe you're not exactly like me, but I think we can all agree that beautiful branding pulls you in quickly, but a quality product that you actually need is what will make you purchase after you've already established trust with that company.

Because that's all that those beautiful social media feeds are: effective branding

They know what they want to share, they know how they want it to look, and they're attracting people who feel the same.

That's all that branding is! It's just a feeling that someone gets when they interact with your business, which might be looking through your social media feeds, reading your website, or watching a webinar with slides that you've created.

How to use Instagram for your holistic health business

How to use Instagram for your holistic health business

Ahhh, social media, what a love/hate relationship I have with you! I was talking a few weeks ago with a colleague whose goal in her business is to never have to use social media, and I could totally get on board with that. Can you grow a business without social media? Of course! However, there are so many examples of business owners growing quickly by effectively using social media that you can't ignore their results. But when it starts taking over your life, like it can sometimes do, some boundaries need to be put in place.

Even though Instagram isn't the biggest referrer for me, I do get lots of questions from my followers about how I use it for my business. Questions like: if you're with doTERRA, why do I see you using the #youngliving hashtag? While I'm definitely not an expert in social media marketing (some people specialize in just this!), consider this Instagram 101 for your holistic health business.

Truth be told, I've invested in a course (two, actually) to teach me how to use Instagram in my business. One I implemented about 2 years ago, which pretty much solely focused on growing your following, and the other much more focused on generating business from Instagram, I purchased in a course bundle and haven't started yet. Excuse me while I add this to my calendar for the summer ;).

So even though I don't have it all figured out (spoiler alert: no one does), here are my secrets for how to use Instagram for your holistic health business: