Building a business with your strengths

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Scroll to the end to get your instant download "Building a Business with your Strengths" workbook, which includes:

- a section to do a current business audit
- analysis of your future business goals (and what to hire out first)
- brainstorming for future business projects to fit your personal strengths
- how to apply strengths building to your team

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Today we're going to dive deep on building a business with your strengths. The reason I want to talk about this is because I spent years building a business based off of what other people were telling me. I'd look up blog articles and I'd buy courses from people who had an amazing system that was working for them, but it didn't always work for me. And I've come to realize it was because those people were working within their natural strengths, but it wasn't necessarily matching up with my natural strengths.

I'm here today to share some tips for building a business with your specific strengths because, believe it or not, the way that you build your business, you can either model it off of someone else's, you can learn and take all these courses and take all this knowledge and try to integrate it into your own business, but if it's not acting on your natural strengths, it's going to feel a lot harder along the way. 

So let's jump into some of the things that I've been learning over the past little bit that has helped myself, and my team that I have working with me, to work towards our greatest strengths and take the path of least resistance in our business. 

1. Find out your strengths

I'm loving this new system called Strengths Finder, that's becoming incorporated into doTERRA's business culture.

Strengths Finder is a system that was created by a company called Gallup, founded by Don Clifton, who is the father of strengths psychology and using your strengths in your life, not just in your business but also your life in general, to feel the most fulfilled and have the least stress possible.

So when you purchase their latest book called Strengths Finder 2.0 (you can find this on Amazon, Chapters Indigo in Canada, or you can purchase it directly from Gallup), you're going to get a code for an online test. It's going to take about 30 or 45 minutes, and it'll spit out a list of your top five strengths that you yourself have.

I've actually taken the test twice, about six weeks apart, and out of my top five strengths, four of them were the same in the same order, so it's a very consistent test.

Here are my top strengths:

1. Achiever
2. Learner
3. Futuristic
4. Focus
5. Strategic

The chances of you having the same top 5 strengths, in the exact same order, as someone else is 1 in 33 million. Gallup's been running this test for decades now, and out of all the people in the United States who have taken the test, only 10 people have had the same top five strengths in the same order.

You can then unlock all 34 strengths (there's only 34 strengths), and the chance of you having the same 34 strengths in the same order, one to thirty four, as someone else is one in 256 undecillion. That means there's 26 zeroes after that number. There have only been, from the beginning of time, about 106 billion people on the planet. 

So that literally means that you are one of a kind.

I believe that one of the greatest parts about life is learning more about yourself as you go. The other side, and more frustrating part, is that there's no one else like you, so if you want to emulate someone else, or develop a business that is based on something that someone else has done, then the chances of it being completely successful for you are slim to none, which is why it's important for us to learn about ourselves.

2. Research your top 5 strengths 

In the Strengths Finder 2.0 book, there is a breakdown of each of the strengths, and they give you examples and explanations about it. But what was really a game changer for me was receiving this Clifton Strengths Resource Guide. You can purchase this on their website for $15 US.

It lists each of the 34 strengths, and then gives you a really good description of what that strength is, very similar to the Strengths Finder 2.0 book itself. But what I love, love, love, and this is the Achiever and Strategizer in me, is that it gives you a list of action items that might be really good for you and/or some things to avoid for your particular strength. I love this. 

After I read and went through this guide from my top 5 strengths, I was like, oh my god, this makes so much sense why I like certain things and why I don't like other things! 

Again, it's an additional purchase, but it's only $15 US, money well spent as far as I'm concerned.

3. Current business audit

So #3, and it links up with the document that's a free download (keep scrolling to get it!), is doing a current business audit.

I want you to write down as many of the tasks that you can remember doing, either on a daily, weekly, or a monthly basis. That might include things like blog posts, social media, or bookeeping. Maybe you work with a team and you're doing some mentoring, or coaching with your clients one-on-one. Maybe you're creating online programs. Don't forget to add answering emails, because that eats up a ton of time!

Write down each individual task, and for each of those tasks figure out if it is using your strengths or not. You don't need to take action on this, there's no judgment. It's just: write down the task, and then yes or no, is it taking advantage of your natural strengths.

It's just an audit, it's a starting place for us to know where you want to go.

4. Future business goals

I want you to write down what you want your business to look like, whether it's six months from now, a year from now, two years from now. 

I like to work with my team and help them create a two year vision. Two years out feels far enough away that things can change dramatically, but not far enough away that it's too far in the future and it's going to be impossible.

So first things first, when you're writing down a list of what you want your business to look like, pay attention to what you want it to look like versus what you're doing right now. If those are two totally separate things, you have a lot of work to do. What you're going to give up, how that's going to change from how your day looks right now to how you want it to look in the future?

Are you working ten hours a day right now, and you only want to work 5 hours a day? That's a lot of stuff that needs to get cut out of your schedule. You want to write down what you want to be doing, and you can figure out right now what you want to hire out first. 

In the last year I've hired out my bookkeeping. Believe it or not, even though I was making almost six figures, I was still doing my own bookkeeping. Total waste of time, not in my top strengths at all, and also a really, really annoying task. When it came up every quarter, when I had to pay my sales taxes to the government, I dreaded it. It was one of the first things I hired out (other than hiring a house cleaner!).

So list the things that you want to start hiring out, maybe not now, but what is your order of what you want hire out. This isn't just about hiring everything out and putting yourself in debt, or knowing that you're not going to have any money to pay yourself, although that is a strategy for growing in the future. Make a plan, give yourself a goal, and work towards those goals!

I just hired a social media manager. I love looking at social media and looking at the beatiful pictures (oh hi, Instagram!), but to have those in-depth conversations on social media sometimes feels very tiring for me. I'm an introvert. I like to be focused, I like to learn, I like to achieve things, and sitting and having discussions on social media doesn't make me feel like I'm achieving something, even though for other people it could. 

You do you, that's the most beautiful part about working with your strengths. The only person who's going to be happier and more fulfilled is you!

5. Future business projects

If you're like me, you could be a futuristic achiever. That means I'm always thinking of the future. I'm always thinking of what could be the potential of the future, and how I could do this, and how I could do that, and let's figure out how to do all the things. But if you're like me and you do have a million different projects, believe it or not, just because an idea comes to you doesn't mean that you are the perfect person to implement it. 

And I don't mean perfect in terms of we have to be perfect or not, I just mean there might be someone else that particular idea better fits. There might be another idea that will come to you that will fit your strengths so well, that you will feel so in the flow, and you'll feel like less of a struggle when you're doing that project. 

Any project is going to be a lot of work. Just because something is in your top five strengths, it doesn't mean that you're not still going to have to put hours of work into it. It just means that those hours of work will more than likely not feel like work to you, which is always the goal.

So write down your ideas, write them down in as much detail or as little detail as you want, but figure out if your strengths are going to help you in that project to accomplish it. 

If your strengths don't match up with a dream project of yours, you can also look at it and say "is there a way to make this project better fit my strengths?". Is there a way to tweak a few things that aren't feeling very good to you right now so that you can have more flow and more ease in those projects in the future? 

Being very strategic about what tasks you're doing on those projects, how you can mold and change the project to better fit your own style and your own strengths, will only reflect in your passion at the end of it. Instead of being burned out and resentful of all the hours you put into it, you'll be proud and inspired to move onto the next!

6. Supporting a team

You might not have a team right now, or you might be working towards having a team, but this is something to keep in mind if you don't have one right now.

When it comes to hiring out your work, to me, after having a couple of assistants and now having this social media manager, it can go one of two ways: 

1. Hire someone very similar in strengths to you, and the reason is because you'll probably understand each other very well. You'll probably communicate in a very similar way, and you'll likely work together really well. So if you're someone who's like me, and you have a lot of stuff on the go because you're an achiever, an assistant might be better suited for you if you find someone very similar to you, because they're going to have that natural strength of the organizing, the strategizing, and being able to wrap their head around so many moving parts. 

2. The other way to go is to hire someone who has very different strengths from you. This is what I've done with my social media managers, is I've hired someone who loves doing that relationship building. Relationship building is nowhere near my top 5. It's very tiring for me. I try to almost create a cocoon for myself around that. So I hired someone who has that natural ability and who loves doing that, and they are going to have the best time creating relationships, and helping me create relationships on social media in a way that doesn't feel as draining for me.

If you have a network marketing team, like I do with my doTERRA team, you can ask each of your leaders, or the people that you're working really closely with, to do this test as well. There's even a way for you to pay for them to take this test and have them report back with their top five streets.

Then use the Clifton Resource Guide and look at the ways that they're running their business now, and maybe you can get creative and help them discover some ways that they can tweak their business so that they can grow in a better way that's less stressful and more full of ease for them. Because the more they grow, the more your team and your results and your numbers are going to grow. Help them figure out how to use their strengths to the best of their abilities. 

Are you interested in building your own business that's full of ease and free of stress? 

Click below to get your instant download "Building a Business with your Strengths" workbook, which includes:

- a section to do a current business audit
- analysis of your future business goals (and what to hire out first)
- brainstorming for future business projects to fit your personal strengths
- how to apply strengths building to your team

We an all create businesses that we love, but we're ultimately not going to love our business if it's structured in a certain way that goes against our natural strengths. That is what Strengths Finder is: just another tool to learn yourself at a deeper level and how you operate in your own zone of genius.