Web design

Why I'm NOT spending thousands of dollars on my new website (and why you shouldn't either!)

Why I'm NOT spending thousands of dollars on my new website (and why you shouldn't either!)

When I launched this website 3 years ago, I was just embarking on a new phase of my business. One that shared the business side of things, and not just about health and wellness for my existing customers. Talking about business, including email marketing, branding, websites, and social media, was WAY more interesting to me than writing another blog post about lemon water or kale. Over the past 3 years, I've:

  • written 32 blog posts
  • grown an email list to over 1,150 people almost entirely passively
  • launched an online course with over 125 students about branding and website design for holistic practitioners who are tech-shabby
  • grown a network marketing team to over 4,100 customers in 8 countries worldwide with almost $300,000 in sales per month; and
  • gone from claiming a nil income on my annual income tax to bringing in over $140,000 in 2017 (about $80,000 net).

To say that my business has evolved over the past 3 years is an understatement.

About 6 months ago, I started feeling that my message had changed, because I had changed. When I was featured in our company's Leadership Magazine, I wrote "I’m still the same person, but I’m not the same person".

So many lessons have come to me over the past 3 years, both difficult and easy, that the time has come to take a hard look at myself, my why, my messaging, my website and ultimately, what I want to leave behind as a legacy.

Time for a re-brand.