Ashley Srokosz, doTERRA Diamond Leader and Holistic Business Coach, shares the process of how she re-branded and re-designed her website over 6 months, including copywriting and professional photography.
I bet you dream of having an online business that makes money while you sleep, am I right? Imagine, you're working in yoga pants from your couch, all cozy sipping on a warm beverage of your choice, and you get an email that you just had another sale. Sounds like bliss to me and an amazing ultimate goal (and, FYI, it is my life most days!), but how do you actually get there?
You don't just start a Facebook page, instantly get 10,000 likes, and magically start making $5,000 a month, although wouldn't it be wonderful if it happened that way! You might think it happens that way because it seems there are online biz owners everywhere sharing how they went from zero clients and income to a $100,000 online course launch in 2 months. I hate to burst your bubble, but it really doesn't happen that way in real life.
In most cases, that "overnight success" took years of experimenting and failures to find something that works, and most entrepreneurs aren't going to tell you that (because they're trying to sell their course that teaches you to duplicate that super fast success).
But the one thing that they usually DO have in common, no matter what their niche, ideal client, or what they're selling is?
When I launched this website 3 years ago, I was just embarking on a new phase of my business. One that shared the business side of things, and not just about health and wellness for my existing customers. Talking about business, including email marketing, branding, websites, and social media, was WAY more interesting to me than writing another blog post about lemon water or kale. Over the past 3 years, I've:
- written 32 blog posts
- grown an email list to over 1,150 people almost entirely passively
- launched an online course with over 125 students about branding and website design for holistic practitioners who are tech-shabby
- grown a network marketing team to over 4,100 customers in 8 countries worldwide with almost $300,000 in sales per month; and
- gone from claiming a nil income on my annual income tax to bringing in over $140,000 in 2017 (about $80,000 net).
To say that my business has evolved over the past 3 years is an understatement.
About 6 months ago, I started feeling that my message had changed, because I had changed. When I was featured in our company's Leadership Magazine, I wrote "I’m still the same person, but I’m not the same person".
So many lessons have come to me over the past 3 years, both difficult and easy, that the time has come to take a hard look at myself, my why, my messaging, my website and ultimately, what I want to leave behind as a legacy.