Over my last 11 years of business, I’ve heard all the excuses for so many things (clients not drinking enough water, eating at the drive thru for every meal of the day, or even why they don’t have time to pee), but it’s not just limited to our health clients. I hear excuses every single day as to why wellness entrepreneurs and health business owners can’t build their businesses.
Not only that, but a questionnaire I recently sent out showed that although I had a good cross section of email subscribers with varying years of experience (anywhere from just thinking about a business to 5+ years growing one), with a background in everything from professionally trained nurses, chiropractors and naturopaths, all the way to self taught essential oil educators, one thing was the same across most of them:
80% of wellness entrepreneurs who were polled said they weren’t making enough money in their business.
I intimately know that feeling (see my business history here), and so I know that it’s not for lack of trying! I know how heartbreaking it can be to put your all into something that feels like it’s never going to have the level of success (or even a fraction) that you dreamed about.
However, I see a ton of wellness entrepreneurs pouring their heart and soul into things that aren’t productive, the top one being addressed as #1 below. You can work and work and work, but if you aren’t working on the right things, you’re just going fast in the wrong direction.