A few weeks ago, I shared about how I use stock photos on my Instagram feed, and my followers went bananas. So I asked them in a poll on Insta Stories if they'd be interested in me sharing my fave stock photo for your health & wellness business on my next blog post ... and overwhelmingly the answer was YES! One person answered no, but I have no idea why they follow me 😂.
While I'm a recovering perfectionist and try not to have everything perfect, there's no doubt that beautiful pictures on your website and social media DOES encourage people to follow you and stick around to read your content.
It's one thing to chase followers and clicks to your website, but to make money you have to turn those people into email subscribers and leads to develop a relationship with you first!
And since you own a business and not an expensive hobby, you don't just chase simple numbers like followers, you actually want to make a profit, right?
That's what beautiful pictures do: they entice people to stay around a little longer, read another post or two, and start to like and trust you. Hopefully they opt into your email list so that you own their information forever and aren't at the mercy of perpetual algorithm changes on social media.
Marie Forleo has shared that "after 3 seconds on your website, a prospect has already formed an impression of you". You could say the same for social media or anything public facing. You only have 3 seconds to communicate something of value, and think about how much information someone can absorb by reading for 3 seconds versus looking at some pictures.
It's true when they say "a picture is worth a thousand words".
It seems superficial to focus on pretty pictures, but studies show that babies look at the faces of attractive people longer than unattractive ones. It's literally built into our brains and DNA to want to see pretty things.