Behind the scenes of a $200,000 health business

Behind the scenes of a $200,000 health business

I meant to start this year off with a “2018 year in review” post, like you see so many business owners do. I already have a blog post about my journey to making $5,000 a month as a holistic nutritionist, and I shared all my income and expenses from the start of my business in 2008 all the way to 2016, when I finally started making the equivalent to a full time income. I decided that I wanted to write about my income from last year, but in a way that included some very tangible lessons that you could use to manage your money as a health business owner.

And P.S. even if you don’t own a “health business”, like I focus on, these lessons are totally translatable to any other type of business.

You see, money in our industry (and what I’m learning is that ALL industries have the same problem!) is kind of a taboo subject. Us health practitioners or wellness entrepreneurs don’t want to talk about making $5,000, $10,000, or even $20,000+ a month. Hells no, that’s selfish. That’s not enlightened. That’s dirty, icky, or insert any other negative adjective here.

No, we want to talk about helping people, and spreading the word about health and how people can feel better …. not about money.

But guess what? You can’t pay your bills with Instagram followers. Or emails in your inbox saying “your blog post helped me so much!”. Those are all well and good, but the bank and other companies only accept MONEY in exchange for your mortgage, rent, phone bills, car insurance, etc, etc, etc.

Stop thinking about money as evil, and start thinking about it like a tool to serve not only other people, but yourself in a healthier way.

5 must listen business podcasts to grow your health and nutrition business

5 must listen business podcasts to grow your health and nutrition business

Earlier this year when I started walking for a half hour, 5 times a week, in an attempt to support my anxiety, I started listening to podcasts. I had tried many, many times before to listen on the regular, but I’m a visual learner, and listening to something while trying to focus on other tasks just doesn’t work for me, and frankly makes me feel overwhelmed. For example, cooking is like meditation for me, and the thought of breaking my calm focus (and possibly cutting off part of my fingers while chopping!) with someone blabbing in my ear sounded like one of my personal versions of hell. But listening to business podcasts while walking? BINGO.

I’ve been sharing my fave episodes of specific business podcasts on Instagram, and friends have been loving my recommendations. So I thought I’d put them here all in one place!

Some of my choices might seem random, or like they’re talking about a whole lot of stuff other than directly building a health or nutrition business. However, I’ve come to understand that even though most business podcasts are focused on other niches, or they might not even BE a traditional business podcasts, that you can successfully still apply the same tips and strategies to your own business.

And sometimes it’s more helpful to hear that someone else has been through the same challenge as you. You don’t even want or need a strategy to get through it, you just want to soothe your feelings and know that you’re not alone. Isn’t it amazing how technology these days CAN make you feel more connected?

So, here are my 5 must-listen business podcasts for your health and nutrition business:

The #1 course you need to take to be successful in your holistic health business

The #1 course you need to take to be successful in your holistic health business

As I write this, it's the end of the year and we're all being pulled into reflection and planning mode. What went well? What didn't go as planned? You have to look at what you've done and how you felt while you were doing it to figure out what you want to do more of. There's no point in doing more of things that make you feel miserable and unfulfilled just because you're supposed to. We're all adults, and this isn't the same as brushing our teeth so they don't fall out. There are SO many ways to run your business. I see lots of posts in Facebook groups asking "what's the best course on functional medicine?", and get emails regularly asking "what nutrition school is the best?". When there are so many new things to learn, what's the #1 course you need to take to be successful in your holistic health business? The answer isn't what you think it is.

Running a business as an introvert

Running a business as an introvert

Let me just start off this post by sharing something that most people don't know about me until you become real life, in-person friends with me: I'm an introvert. A *huge* introvert. That usually comes as a surprise to most people. You all see me doing Facebook Live videos, essential oil classes, or keynote presentations. Public speaking usually doesn't phase me. While I have no problem acting like an extrovert, I'm far from it.

For the longest time I never saw myself as an introvert. I thought introverts were just overly shy, and most people think the same thing. That's why no one thinks I'm an introvert when they meet me. When I'm out in public, I know how to be "on". I'm high energy, talking a ton, bopping from person to person.

And then I get home and crash. Sometimes I crash hard, like now. I'm writing this after spending the last 3 weeks pretty much feeling like I had a cold off and on, until an actual cold hit me on Thursday and has yet to release me from it's viral-filled tentacles 4 days later.

You see, I've spent the last 2 months talking and being around a lot of people. There are seasons in my business that call for it, and it's the end of that season. There's been flying to a convention and being surrounded by 30,000 people for 4 straight days (and let me tell you, flying triggers panic in me all by itself), followed by launching a new website, going on trips with my extroverted husband for his birthday (which means running around a new city from morning until late at night), going to an all-day TEDx talk, meeting new people at business summits, teaching more frequent than average oils classes, and mentoring my ever-growing essential oils team.

All of this while my husband travelled to 4 different cities over 4 different weeks on multi-day trips for his business in the last 2 months, leaving me to solo parent our 4-year-old son whom I adore but he's super high energy and needs attention, which can be exhausting.

It's all a bit too much for this introvert.

How to be more productive

How to be more productive

By now, you probably know how much I love a great self development book. Books that are full of life hacks, how to get your mind out of the abundance gutter, and to overall just get better.

For me, one of my major mindset hurdles that is complete BS is the following belief:

I have to be busy & stressed to make money.

100%, complete bullshit.

For me, this mindset comes from a combination of society and media (think about how many movies or online articles feature high powered executives who work 80 hours a week and try to play the big business game but it ultimately destroys their life), books like "I don't know how she does it", and my mother (sorry, Mom, I love you!). My mom kicks ass, and worked 40+ hours a week while balancing two very active kids who were in multiple sports while trying to keep her house spotless with a not overly domestic husband (sorry, Dad, I love you!). Now that I'm a mom, I have no idea how she did it without going crazy. It's easy to see where this deeply held belief of mine came from.

So when I saw the book "I Know How She Does It: How Successful Women make the Most of Their Time" by Laura Vanderkam at the bookstore, it was calling my name so damn loud that I couldn't not buy it.

Plus, after getting outside of my comfort zone (aka hiding behind my computer) and travelling across the country to meet some of my essential oil team members plus other holistic health practitioners in person, I'm developing a bigger picture view of how other people get shit done (or don't).

If you're anything like me, when someone asks me how I am, my default answer is "busy". Everyone is busy. Your kids are busy. Your parents are busy. Your damn dog is busy.

It's almost like a badge of honour. Like if you're not busy, you're lazy, and no kick-ass, take-charge woman wants to be perceived as lazy. Over your dead body, which is probably dead because you were so busy, but at least it socially acceptable right?

But guess what, here's a #truthbomb for you that's just one of the gems I've taken from Laura's book: