When I started my business as a holistic nutritionist, there was no one doing regular blogging to build their businesses unless they were really techy. No Facebook pages or private groups. No Instagram, Periscope, or Pinterest. I'm sitting here wondering what the hell I did with all my free time!?
But there was e-mail marketing, which I wasn't doing until 2011. Even then, I wasn't doing it seriously until 2013.
I started tracking my newsletter numbers (along with all my other social media numbers) on March 18, 2013. I had 238 e-mail newsletter subscribers, 211 Facebook likes, and wasn't on Pinterest or Instagram.
As of today (February 23, 2016), I have 3,137 e-mail newsletter subscribers, 1375 Facebook fans, 984 followers on Pinterest, and 760 on Instagram.
The only number that matters is the e-mail newsletter subscribers, for reasons which I already talked about ad nauseam in another blog post (click here to read it, plus get a free blog planner with an entire years' worth of blog post ideas!), so I won't repeat here.
In that article, I talked about why the #1 non-negotiable activity to grow your biz is blogging + the newsletters you send from those blogs, but how do you actually get people to opt-in to your newsletter list from those blog posts?
It comes down to 2 things ...