organizing & tools

Behind the scenes of a $200,000 health business

Behind the scenes of a $200,000 health business

I meant to start this year off with a “2018 year in review” post, like you see so many business owners do. I already have a blog post about my journey to making $5,000 a month as a holistic nutritionist, and I shared all my income and expenses from the start of my business in 2008 all the way to 2016, when I finally started making the equivalent to a full time income. I decided that I wanted to write about my income from last year, but in a way that included some very tangible lessons that you could use to manage your money as a health business owner.

And P.S. even if you don’t own a “health business”, like I focus on, these lessons are totally translatable to any other type of business.

You see, money in our industry (and what I’m learning is that ALL industries have the same problem!) is kind of a taboo subject. Us health practitioners or wellness entrepreneurs don’t want to talk about making $5,000, $10,000, or even $20,000+ a month. Hells no, that’s selfish. That’s not enlightened. That’s dirty, icky, or insert any other negative adjective here.

No, we want to talk about helping people, and spreading the word about health and how people can feel better …. not about money.

But guess what? You can’t pay your bills with Instagram followers. Or emails in your inbox saying “your blog post helped me so much!”. Those are all well and good, but the bank and other companies only accept MONEY in exchange for your mortgage, rent, phone bills, car insurance, etc, etc, etc.

Stop thinking about money as evil, and start thinking about it like a tool to serve not only other people, but yourself in a healthier way.

Stock photos for your health & wellness business

Stock photos for your health & wellness business

A few weeks ago, I shared about how I use stock photos on my Instagram feed, and my followers went bananas. So I asked them in a poll on Insta Stories if they'd be interested in me sharing my fave stock photo for your health & wellness business on my next blog post ... and overwhelmingly the answer was YES! One person answered no, but I have no idea why they follow me 😂.

While I'm a recovering perfectionist and try not to have everything perfect, there's no doubt that beautiful pictures on your website and social media DOES encourage people to follow you and stick around to read your content.

It's one thing to chase followers and clicks to your website, but to make money you have to turn those people into email subscribers and leads to develop a relationship with you first!

And since you own a business and not an expensive hobby, you don't just chase simple numbers like followers, you actually want to make a profit, right?

That's what beautiful pictures do: they entice people to stay around a little longer, read another post or two, and start to like and trust you. Hopefully they opt into your email list so that you own their information forever and aren't at the mercy of perpetual algorithm changes on social media.

Marie Forleo has shared that "after 3 seconds on your website, a prospect has already formed an impression of you". You could say the same for social media or anything public facing. You only have 3 seconds to communicate something of value, and think about how much information someone can absorb by reading for 3 seconds versus looking at some pictures.

It's true when they say "a picture is worth a thousand words".

It seems superficial to focus on pretty pictures, but studies show that babies look at the faces of attractive people longer than unattractive ones. It's literally built into our brains and DNA to want to see pretty things.

10 Tips for Holding an In-Person Retreat

10 Tips for Holding an In-Person Retreat

Last week I did not get a blog post to you or a video blog post because I was busy holding a retreat for my high level leader business partners on my doTERRA team. I attempted to bring six women together, four got there, but I was asking them to travel from really far away. I brought them to my hometown, put them up at our local boutique hotel, and we had the most amazing day and a half together. I'm here to share my tips from this from organizing my first retreat. 

I've been wanting to do something like this for over two years and I finally just said I'm doing it. I'm doing it in a way that feels really good to me, and so I'm going to share what I learned about this. 

While I'm an introvert and I don't love big, large scale events, I love connecting with people in a more intimate environment. So why would you even want to hold an in person retreat? Again, whether it's for some customers or clients of yours, let's say you're a nutritionist and you want to hold a weight loss retreat or a stress free retreat, or you're just being called to hold an in person retreat for your customers or clients. Or, if you're like me and you have a network marketing team, and there are several people that are helping you build this business, then you might want to bring them together for more of a business retreat. Even if you don't have a network marketing team, let's say you have a team of people who help you, like assistants or copywriters or whatever, wouldn't it be lovely to bring them together to envision the next six months or a year of your business so that everyone is on the same page together.

That is why you might hold an in person retreat, because there is nothing better than true connection.

How to organize your business & save hours every week (+ free video training)

How to organize your business & save hours every week (+ free video training)

Anyone who knows me well will probably say I'm one of the most organized people they know. Blame it on my control freak, Type-A tendencies, but I like to have a plan and I can't stand when I feel like things are all over the place. So when I started working with an assistant in September 2017, I felt chaotic. I didn't know what I was doing, I didn't know how to communicate her daily tasks to her, and it was stressful for both of us.

A student in my BBB course reached out to me that she had made a course to help me organize my biz with a free program called Trello, and at first I was like "nah, I'm already organized, but thanks!", and then I remembered that I had an assistant that could go through the course for me and report back if it was something worth incorporating. Well the joke was on me, because this course and program changed my life. No joke, I now use it for everything!

This course has been so amazing that I couldn't not share it with you, so I invited Andrea Nordling to write up a little something something on how she's used Trello to simplify her life and biz so that she can focus on actual productive activities (instead of all the busy work that doesn't get you anywhere!).

Without further ado, the marvellous Andrea Nordling!

9 things you can do when business is slow

9 things you can do when business is slow

It's summer right now, which means that everyone is out on their boat, at the beach, the cottage, out of town, visiting friends and families, having BBQ's, drinking bevvies on a patio, and taking the kids on day trips. All these people are your clients, and they're not interested in working on much right now. There are always seasons in life and in business, and summer is the season of slowing down. Try telling that to your bank account or your credit card company.

It's not just summer either. For us holistic health practitioners, depending on your niche, there's probably at least one other time of year when business is slow.

If you're a massage therapist, chiropractor, or naturopath, the two months before everyone needs to use up their benefits is insanely busy, but the two months after that are probably slower.

If you're an essential oil advocate, the busy times are September to December and March to June. The other months of the year aren't quite as hectic.

If you're a nutritionist, it depends on your niche. If your focus on weight loss, mid-November to the end of December is probably pretty dead, and then picks up in January and February when people realize they have a food hangover. If your focus is something else, you might find that you're busy up until mid-December, and then hit a lull until March when people come out of their winter hibernation.

The point is that there are at least 2 times during the year when you have the space and time to work on your business, not just in it.

You might not be selling a whack load of programs right now, but there are still tons of things you could be doing to build your business.

I have a mainly online based business, so I have a running list of things that I could be working on at any time of the year. Website updates and changes, pics for social media, completing the online course that I just purchased, recording a new webinar, truly the list could go on forever.

You might be just starting a website and realizing that you can use it as your master marketing machine year-round. You might have several social media platforms going that you know you aren't using to their fullest.

You can totally use this down-time to make shit happen in your business and bring in new clients  for the next 6 months, but you can't just try things willy nilly.