social media

5 ways get more followers on Instagram

5 ways get more followers on Instagram

Let me ask you a question: do you want to get more followers on Instagram? Duh, who doesn’t?! It’s like our self worth is attached to that one number, followed by how many likes our last post got. Frankly, it’s exhausting. No matter how good it feels to get more Instagram followers and likes, it won’t necessarily find you new paying customers, but that’s an entirely different post. Today’s article is ALLLLL about how to get more followers on Instagram by taking better pictures.

I kind of cringe when I think about my business growing (or not) based on a pretty picture, but let’s all accept the fact that Instagram is a visual platform. Pretty pictures will always get more likes than less attractive ones.

Your pictures have to be so attractive that it makes someone stop in the middle of their mindless scrolling and actually read your caption or listen to your video, which is where you’ll win them over with your sparkling personality (and get them to buy stuff). No pressure.

6 ways to use Pinterest to grow your health business

6 ways to use Pinterest to grow your health business

I recently sent out a questionnaire to my email list filled with health coaches, nutritionists, essential oil educators, real food bloggers, yoga teachers, chiropractors, and naturopaths (to name a few), and I asked them what they needed to know to build their businesses. The results are fascinating, but the top 3 things that people want to know is:

  1. Time management and how to focus on what will really grow your business

  2. Social media marketing; and

  3. Website marketing (including blogging, newsletters, webinars, etc)

What if I told you that there was ONE way to tie all of these need to know things together … and that it’s called Pinterest. You heard me: not Instagram, certainly not Facebook, but Pinterest.

Pinterest is the ultimate, under the radar social media platform that hardly anyone in our niche is using effectively, but the one that can bring you in qualified, potential new customers on autopilot, 24/7, 365 days a year.

Does this sound like something you want to know about? Then stick around to learn 6 ways to use Pinterest to grow your health business.

Stock photos for your health & wellness business

Stock photos for your health & wellness business

A few weeks ago, I shared about how I use stock photos on my Instagram feed, and my followers went bananas. So I asked them in a poll on Insta Stories if they'd be interested in me sharing my fave stock photo for your health & wellness business on my next blog post ... and overwhelmingly the answer was YES! One person answered no, but I have no idea why they follow me 😂.

While I'm a recovering perfectionist and try not to have everything perfect, there's no doubt that beautiful pictures on your website and social media DOES encourage people to follow you and stick around to read your content.

It's one thing to chase followers and clicks to your website, but to make money you have to turn those people into email subscribers and leads to develop a relationship with you first!

And since you own a business and not an expensive hobby, you don't just chase simple numbers like followers, you actually want to make a profit, right?

That's what beautiful pictures do: they entice people to stay around a little longer, read another post or two, and start to like and trust you. Hopefully they opt into your email list so that you own their information forever and aren't at the mercy of perpetual algorithm changes on social media.

Marie Forleo has shared that "after 3 seconds on your website, a prospect has already formed an impression of you". You could say the same for social media or anything public facing. You only have 3 seconds to communicate something of value, and think about how much information someone can absorb by reading for 3 seconds versus looking at some pictures.

It's true when they say "a picture is worth a thousand words".

It seems superficial to focus on pretty pictures, but studies show that babies look at the faces of attractive people longer than unattractive ones. It's literally built into our brains and DNA to want to see pretty things.

6 ways to brand your business without a website!

6 ways to brand your business without a website!

You know when you come across a new Instagram feed or Facebook page and you're drooling over their pictures? It instantly makes you want to know more, right? Maybe you stalk that person on social media for months before you even click to their website to see if you want what they're selling. I've done this SO many times, and I have businesses like this on secret Pinterest boards so that I can easily go back and find them when I'm ready to redecorate my house or buy gifts for my doTERRA team. And when I love something or think I want it, I'm also sharing it on my social media feeds and spreading the word for them! That's when you know you've hit the holy grail of marketing.

The way that most of us find out about new businesses now is generally through social media, and if those social media accounts are a hot mess, chances are that I'm not clicking through to purchase anything. Granted, I'm a very visually driven person, so if their feed or product isn't pretty, I'm not following them and I'm definitely not buying anything. Maybe you're not exactly like me, but I think we can all agree that beautiful branding pulls you in quickly, but a quality product that you actually need is what will make you purchase after you've already established trust with that company.

Because that's all that those beautiful social media feeds are: effective branding

They know what they want to share, they know how they want it to look, and they're attracting people who feel the same.

That's all that branding is! It's just a feeling that someone gets when they interact with your business, which might be looking through your social media feeds, reading your website, or watching a webinar with slides that you've created.

How to use Instagram for your holistic health business

How to use Instagram for your holistic health business

Ahhh, social media, what a love/hate relationship I have with you! I was talking a few weeks ago with a colleague whose goal in her business is to never have to use social media, and I could totally get on board with that. Can you grow a business without social media? Of course! However, there are so many examples of business owners growing quickly by effectively using social media that you can't ignore their results. But when it starts taking over your life, like it can sometimes do, some boundaries need to be put in place.

Even though Instagram isn't the biggest referrer for me, I do get lots of questions from my followers about how I use it for my business. Questions like: if you're with doTERRA, why do I see you using the #youngliving hashtag? While I'm definitely not an expert in social media marketing (some people specialize in just this!), consider this Instagram 101 for your holistic health business.

Truth be told, I've invested in a course (two, actually) to teach me how to use Instagram in my business. One I implemented about 2 years ago, which pretty much solely focused on growing your following, and the other much more focused on generating business from Instagram, I purchased in a course bundle and haven't started yet. Excuse me while I add this to my calendar for the summer ;).

So even though I don't have it all figured out (spoiler alert: no one does), here are my secrets for how to use Instagram for your holistic health business: