I get the question of "what email platform should I use in my business" at least once a week. When I first started, there was only a handful of email marketing software companies, but now the possibilities seem endless: Mailchimp, AWeber, MadMimi, Constant Contact GetResponse, ConvertKit, InfusionSoft, Ontraport ... and that doesn't even include the multi-tool platforms (that include extra robust shops and even online course hosting) like the New Kajabi and Shopify. How do you even know where to start?
You make an educated decision and move on. Seriously.
Whatever success you want to create, whatever feats you want to achieve, whatever dreams you want to make real, you can, and you don't have to do impossible, extraordinary things to make that happen. But you have to do SOMETHING. ~ Jeff Olson
You could debate until you're blue in the face which one to choose, but as in life and anything biz related, there won't be just one platform that will have everything you need all in one place and is the best at all of them. It doesn't exist.
One company might be better at getting through spam filters while another will give you the ability to create multiple lists and track clicks.
You've got to pick the one that ticks most of your boxes, then make it work for all it's worth.
However, if there's only one thing that you learn from this blog post, it's that you need to be growing an email list for the success of your business.
Whether you choose one of the companies I list below, or go with another completely different one, promise me that you at least HAVE an email list.
This is one of the top 3 mistakes I made in my first year as a Registered Holistic Nutritionist, and I don't want you to make the same one that I did.