This is it, the holy grail of growing your business. Today you’re going to learn the ins and outs of finding new paying customers on autopilot. Meaning that you’ll wake up one morning, check your email, and there will be a message with the subject line “X sent you money” or “you made a sale!”. Really sit with that for a minute. How amazing would it feel to literally make money while you sleep? How much would your business and life change when that starts happening? That’s what I’m going to teach you today!
I recently sent out a questionnaire to my email list filled with health coaches, nutritionists, essential oil educators, real food bloggers, yoga teachers, chiropractors, and naturopaths (to name a few), and I asked them what they needed to know to build their businesses. The results are fascinating, but the top 3 things that people want to know is:
Time management and how to focus on what will really grow your business
Social media marketing; and
Website marketing (including blogging, newsletters, webinars, etc)
What if I told you that there was ONE way to tie all of these need to know things together … and that it’s called Pinterest. You heard me: not Instagram, certainly not Facebook, but Pinterest.
Pinterest is the ultimate, under the radar social media platform that hardly anyone in our niche is using effectively, but the one that can bring you in qualified, potential new customers on autopilot, 24/7, 365 days a year.
Does this sound like something you want to know about? Then stick around to learn 6 ways to use Pinterest to grow your health business.
I meant to start this year off with a “2018 year in review” post, like you see so many business owners do. I already have a blog post about my journey to making $5,000 a month as a holistic nutritionist, and I shared all my income and expenses from the start of my business in 2008 all the way to 2016, when I finally started making the equivalent to a full time income. I decided that I wanted to write about my income from last year, but in a way that included some very tangible lessons that you could use to manage your money as a health business owner.
And P.S. even if you don’t own a “health business”, like I focus on, these lessons are totally translatable to any other type of business.
You see, money in our industry (and what I’m learning is that ALL industries have the same problem!) is kind of a taboo subject. Us health practitioners or wellness entrepreneurs don’t want to talk about making $5,000, $10,000, or even $20,000+ a month. Hells no, that’s selfish. That’s not enlightened. That’s dirty, icky, or insert any other negative adjective here.
No, we want to talk about helping people, and spreading the word about health and how people can feel better …. not about money.
But guess what? You can’t pay your bills with Instagram followers. Or emails in your inbox saying “your blog post helped me so much!”. Those are all well and good, but the bank and other companies only accept MONEY in exchange for your mortgage, rent, phone bills, car insurance, etc, etc, etc.
Stop thinking about money as evil, and start thinking about it like a tool to serve not only other people, but yourself in a healthier way.
Earlier this year when I started walking for a half hour, 5 times a week, in an attempt to support my anxiety, I started listening to podcasts. I had tried many, many times before to listen on the regular, but I’m a visual learner, and listening to something while trying to focus on other tasks just doesn’t work for me, and frankly makes me feel overwhelmed. For example, cooking is like meditation for me, and the thought of breaking my calm focus (and possibly cutting off part of my fingers while chopping!) with someone blabbing in my ear sounded like one of my personal versions of hell. But listening to business podcasts while walking? BINGO.
I’ve been sharing my fave episodes of specific business podcasts on Instagram, and friends have been loving my recommendations. So I thought I’d put them here all in one place!
Some of my choices might seem random, or like they’re talking about a whole lot of stuff other than directly building a health or nutrition business. However, I’ve come to understand that even though most business podcasts are focused on other niches, or they might not even BE a traditional business podcasts, that you can successfully still apply the same tips and strategies to your own business.
And sometimes it’s more helpful to hear that someone else has been through the same challenge as you. You don’t even want or need a strategy to get through it, you just want to soothe your feelings and know that you’re not alone. Isn’t it amazing how technology these days CAN make you feel more connected?
So, here are my 5 must-listen business podcasts for your health and nutrition business: