Why I'm NOT spending thousands of dollars on my new website (and why you shouldn't either!)

Why I'm NOT spending thousands of dollars on my new website (and why you shouldn't either!)

When I launched this website 3 years ago, I was just embarking on a new phase of my business. One that shared the business side of things, and not just about health and wellness for my existing customers. Talking about business, including email marketing, branding, websites, and social media, was WAY more interesting to me than writing another blog post about lemon water or kale. Over the past 3 years, I've:

  • written 32 blog posts
  • grown an email list to over 1,150 people almost entirely passively
  • launched an online course with over 125 students about branding and website design for holistic practitioners who are tech-shabby
  • grown a network marketing team to over 4,100 customers in 8 countries worldwide with almost $300,000 in sales per month; and
  • gone from claiming a nil income on my annual income tax to bringing in over $140,000 in 2017 (about $80,000 net).

To say that my business has evolved over the past 3 years is an understatement.

About 6 months ago, I started feeling that my message had changed, because I had changed. When I was featured in our company's Leadership Magazine, I wrote "I’m still the same person, but I’m not the same person".

So many lessons have come to me over the past 3 years, both difficult and easy, that the time has come to take a hard look at myself, my why, my messaging, my website and ultimately, what I want to leave behind as a legacy.

Time for a re-brand.

4 Easy Ways to Include Essential Oils in your Health Business (+ free protocols)

4 Easy Ways to Include Essential Oils in your Health Business (+ free protocols)

You're probably reading this because you're either really interested in essential oils as a healing modality and want to start using them with your health coaching clients, but have no idea how the business side might work OR you're already sold on the business side but you have no idea how to bring essential oils into your client work without looking like you're jumping on a trend. That or you see all the health coaches around you starting to use them and you're like "what is up with these essential oils? They're like the green smoothie of 15 years ago!". Amiright?! No worries, because I'm here to help with 4 easy ways to naturally incorporate essential oils into your health business without looking like a sell out.

How to start a nutrition business with a signature one-on-one program (+ free workbook!)

How to start a nutrition business with a signature one-on-one program (+ free workbook!)

If you're reading this, chances are good that you're either in school to become a nutritionist of some sort (dietician, holistic nutritionist, holistic health coach, etc) OR you've already graduated and are ready to start working with clients ... but you have no idea how to start a nutrition business!

Our schools teach us how to be amazing stewards of health for our potential clients, they just don't teach us how to actually organize our appointments, programs, websites, marketing, and everything else that goes into running a successful nutrition business.

Learning how to start a nutrition business that's successful is well beyond the scope of a single blog post, but we can definitely cover the easiest and quickest way for you to start making money as a nutritionist: one-on-one clients.

Running a business as an introvert

Running a business as an introvert

Let me just start off this post by sharing something that most people don't know about me until you become real life, in-person friends with me: I'm an introvert. A *huge* introvert. That usually comes as a surprise to most people. You all see me doing Facebook Live videos, essential oil classes, or keynote presentations. Public speaking usually doesn't phase me. While I have no problem acting like an extrovert, I'm far from it.

For the longest time I never saw myself as an introvert. I thought introverts were just overly shy, and most people think the same thing. That's why no one thinks I'm an introvert when they meet me. When I'm out in public, I know how to be "on". I'm high energy, talking a ton, bopping from person to person.

And then I get home and crash. Sometimes I crash hard, like now. I'm writing this after spending the last 3 weeks pretty much feeling like I had a cold off and on, until an actual cold hit me on Thursday and has yet to release me from it's viral-filled tentacles 4 days later.

You see, I've spent the last 2 months talking and being around a lot of people. There are seasons in my business that call for it, and it's the end of that season. There's been flying to a convention and being surrounded by 30,000 people for 4 straight days (and let me tell you, flying triggers panic in me all by itself), followed by launching a new website, going on trips with my extroverted husband for his birthday (which means running around a new city from morning until late at night), going to an all-day TEDx talk, meeting new people at business summits, teaching more frequent than average oils classes, and mentoring my ever-growing essential oils team.

All of this while my husband travelled to 4 different cities over 4 different weeks on multi-day trips for his business in the last 2 months, leaving me to solo parent our 4-year-old son whom I adore but he's super high energy and needs attention, which can be exhausting.

It's all a bit too much for this introvert.

Behind the scenes of a $10,000 online course launch

Behind the scenes of a $10,000 online course launch

I've been asked over and over again about how I launch my online programs, so today I'm spilling the beans behind the $10,036.80 launch of my Brand, Build, Blog course (BBB: A branding & blogging course for holistic biz owners) to an email list of just 400 people. This course has since sold another $4,049.59, since it's an evergreen course and is available year round (numbers up to date as of Oct 11, 2016), bringing it's 8-month total to $14,086.39.

I'm going to break down the timeline of the course creation, launch timeline and sales, plus my secret weapon to creating this profitable online course.

I've often been asked how I come up with my ideas for online courses, and to tell you the truth, the idea for them usually comes to me fully formed in my head ... but only after years of developing my own personal skills and knowledge in the area that I'm going to teach and being able to break large concepts down into easy to understand steps.

For example, in 2014 I launched Mama Mojo, an 8-week online course for busy moms who want more energy, balanced hormones, and to calm their digestive systems. While the idea of the course hit me like a lightning bolt, it was based on my 6-month program that I took one-on-one nutrition clients through for 5 years before that. I guess you can say it was 5 years in the making. I knew the 6-month program worked, so I just translated it into an online version. That course went onto sell $11,114.90 with 2 launches spaced 6 months apart.

For BBB, I had been doing one-on-one Biz Strategy Sessions where people kept asking me about their websites. They didn't know how to design them, they needed help with the copy, and just generally wanted to know how to use SquareSpace better. This is where I started feeling that there was a need for this sort of information so I wouldn't have to waste my time repeating myself over and over again.

So, back in 2014 before I launched Mama Mojo (at least an entire year before BBB landed in my brain), I invested in a branding course that was the base of my $20,000 re-brand. A year after that, I invested in a different course that taught me branding AND website development. 4 months before the course idea came to me in late 2015, I had invested in a copywriting course. All of these courses taught valuable and needed lessons in a general sense, but nothing that was geared just towards holistic health practitioners.

There were no copy templates just for us, and unless a fellow holistic practitioner was really interested in design and web development like I was, it would be hard for most nutritionists or essential oil advocates to take the same courses and translate them into a finished profitable website. I knew there was a need, and so I took the best, most actionable concepts that I had learned from those 3 courses, added my own personal spin and experience with them after developing my own website on SquareSpace, and voila, Brand, Build, Blog was born in my head.

Then I just had to get it into a form for others to learn from and formally launch it. No biggie 😳.

Here's the timeline so you can follow along my course creation journey: