Behind the scenes of a $200,000 health business

Behind the scenes of a $200,000 health business

I meant to start this year off with a “2018 year in review” post, like you see so many business owners do. I already have a blog post about my journey to making $5,000 a month as a holistic nutritionist, and I shared all my income and expenses from the start of my business in 2008 all the way to 2016, when I finally started making the equivalent to a full time income. I decided that I wanted to write about my income from last year, but in a way that included some very tangible lessons that you could use to manage your money as a health business owner.

And P.S. even if you don’t own a “health business”, like I focus on, these lessons are totally translatable to any other type of business.

You see, money in our industry (and what I’m learning is that ALL industries have the same problem!) is kind of a taboo subject. Us health practitioners or wellness entrepreneurs don’t want to talk about making $5,000, $10,000, or even $20,000+ a month. Hells no, that’s selfish. That’s not enlightened. That’s dirty, icky, or insert any other negative adjective here.

No, we want to talk about helping people, and spreading the word about health and how people can feel better …. not about money.

But guess what? You can’t pay your bills with Instagram followers. Or emails in your inbox saying “your blog post helped me so much!”. Those are all well and good, but the bank and other companies only accept MONEY in exchange for your mortgage, rent, phone bills, car insurance, etc, etc, etc.

Stop thinking about money as evil, and start thinking about it like a tool to serve not only other people, but yourself in a healthier way.

5 must listen business podcasts to grow your health and nutrition business

5 must listen business podcasts to grow your health and nutrition business

Earlier this year when I started walking for a half hour, 5 times a week, in an attempt to support my anxiety, I started listening to podcasts. I had tried many, many times before to listen on the regular, but I’m a visual learner, and listening to something while trying to focus on other tasks just doesn’t work for me, and frankly makes me feel overwhelmed. For example, cooking is like meditation for me, and the thought of breaking my calm focus (and possibly cutting off part of my fingers while chopping!) with someone blabbing in my ear sounded like one of my personal versions of hell. But listening to business podcasts while walking? BINGO.

I’ve been sharing my fave episodes of specific business podcasts on Instagram, and friends have been loving my recommendations. So I thought I’d put them here all in one place!

Some of my choices might seem random, or like they’re talking about a whole lot of stuff other than directly building a health or nutrition business. However, I’ve come to understand that even though most business podcasts are focused on other niches, or they might not even BE a traditional business podcasts, that you can successfully still apply the same tips and strategies to your own business.

And sometimes it’s more helpful to hear that someone else has been through the same challenge as you. You don’t even want or need a strategy to get through it, you just want to soothe your feelings and know that you’re not alone. Isn’t it amazing how technology these days CAN make you feel more connected?

So, here are my 5 must-listen business podcasts for your health and nutrition business:

6 ways to use a blog to grow your business on autopilot

6 ways to use a blog to grow your business on autopilot

Websites have been around for at least 30 years, and blogs for at least 20. How can they still be relevant? Well, the answer is that they’re still incredibly relevant, but not if you’re treating your website like an expensive electronic business card.

What I mean by “electronic business card” is that if you don’t have an active blog where you share new, valuable content on a regular basis, your website is just a sitting duck, not really doing anything … kind of like when you hand your business cards out at networking events. 99.9% of the time, they just get thrown in the trash!

How do you make sure that your website doesn’t end up in the proverbial trash, too? By having an active blog where you share epic content. And I mean EPIC content that people can’t help but want because it’s so incredibly valuable to them and their problems that you want to help them solve.

But isn’t writing blog posts a huge waste of time and energy? I mean, who really reads blog posts anymore? Let me share some examples from my own business of how it’s grown on autopilot through my blog, even when I wasn’t actively blogging for months at a time.

Example #1: I have one particular blog post that I wrote in Summer 2016 that has been seen by over 31,000 people since it was shared on a certain social media platform, with 434 people clicking through to that particular blog post, resulting in 219 people opting into my email list. Which platform? Keep reading!

Example #2: Over this past summer, when I didn’t publish one single blog post for 4 months because I was overhauling my online course, I still grew my email list by 221 people (a 17% increase, which is NOT a small amount!). During that same 4 month stretch time, there was one entire month where I only posted 4 times on Instagram, and I wasn’t active on any other social media platforms, and my list grew by 75 new subscribers.

So, how would YOU like for your email list, number of paying clients, and business to grow on autopilot, just like I’ve experienced? If you’re nodding your head yes, then …

How to launch (or relaunch!) your business in 30 days

How to launch (or relaunch!) your business in 30 days

This post should really be called “How to find your first paying client within 30 days”, because honestly? It’s not just about launching a business, it’s about finding paying clients … otherwise you don't even have a business! The idea for this post came from a Facebook group discussion over the summer that stemmed from this question:

For someone who’s been in the industry for 10 years, and who launched her business before social media was so integrated into our daily lives (I know, I can’t remember what that was like, either 😂), this question really made me think long and hard about how I would do this myself if I had to.

I put up a super long answer to this sweet lady and her question, but I wanted to expand on it and share it with you all, because I know that so many are in the same situation.

P.S. I would use this system to launch any business, not just a wellness business. The marketing principles are the same, no matter what niche or industry you’re in.

Without any more preamble or wasting time, let’s hop right into your 30 day “Finally Launch your Business” plan:

Stock photos for your health & wellness business

Stock photos for your health & wellness business

A few weeks ago, I shared about how I use stock photos on my Instagram feed, and my followers went bananas. So I asked them in a poll on Insta Stories if they'd be interested in me sharing my fave stock photo for your health & wellness business on my next blog post ... and overwhelmingly the answer was YES! One person answered no, but I have no idea why they follow me 😂.

While I'm a recovering perfectionist and try not to have everything perfect, there's no doubt that beautiful pictures on your website and social media DOES encourage people to follow you and stick around to read your content.

It's one thing to chase followers and clicks to your website, but to make money you have to turn those people into email subscribers and leads to develop a relationship with you first!

And since you own a business and not an expensive hobby, you don't just chase simple numbers like followers, you actually want to make a profit, right?

That's what beautiful pictures do: they entice people to stay around a little longer, read another post or two, and start to like and trust you. Hopefully they opt into your email list so that you own their information forever and aren't at the mercy of perpetual algorithm changes on social media.

Marie Forleo has shared that "after 3 seconds on your website, a prospect has already formed an impression of you". You could say the same for social media or anything public facing. You only have 3 seconds to communicate something of value, and think about how much information someone can absorb by reading for 3 seconds versus looking at some pictures.

It's true when they say "a picture is worth a thousand words".

It seems superficial to focus on pretty pictures, but studies show that babies look at the faces of attractive people longer than unattractive ones. It's literally built into our brains and DNA to want to see pretty things.