Websites have been around for at least 30 years, and blogs for at least 20. How can they still be relevant? Well, the answer is that they’re still incredibly relevant, but not if you’re treating your website like an expensive electronic business card.
What I mean by “electronic business card” is that if you don’t have an active blog where you share new, valuable content on a regular basis, your website is just a sitting duck, not really doing anything … kind of like when you hand your business cards out at networking events. 99.9% of the time, they just get thrown in the trash!
How do you make sure that your website doesn’t end up in the proverbial trash, too? By having an active blog where you share epic content. And I mean EPIC content that people can’t help but want because it’s so incredibly valuable to them and their problems that you want to help them solve.
But isn’t writing blog posts a huge waste of time and energy? I mean, who really reads blog posts anymore? Let me share some examples from my own business of how it’s grown on autopilot through my blog, even when I wasn’t actively blogging for months at a time.
Example #1: I have one particular blog post that I wrote in Summer 2016 that has been seen by over 31,000 people since it was shared on a certain social media platform, with 434 people clicking through to that particular blog post, resulting in 219 people opting into my email list. Which platform? Keep reading!
Example #2: Over this past summer, when I didn’t publish one single blog post for 4 months because I was overhauling my online course, I still grew my email list by 221 people (a 17% increase, which is NOT a small amount!). During that same 4 month stretch time, there was one entire month where I only posted 4 times on Instagram, and I wasn’t active on any other social media platforms, and my list grew by 75 new subscribers.
So, how would YOU like for your email list, number of paying clients, and business to grow on autopilot, just like I’ve experienced? If you’re nodding your head yes, then …