Squarespace

3 myths about building a website for your health business (+ why you're not making a full time income yet)

3 myths about building a website for your health business (+ why you're not making a full time income yet)

Over my last 11 years of business, I’ve heard all the excuses for so many things (clients not drinking enough water, eating at the drive thru for every meal of the day, or even why they don’t have time to pee), but it’s not just limited to our health clients. I hear excuses every single day as to why wellness entrepreneurs and health business owners can’t build their businesses.

Not only that, but a questionnaire I recently sent out showed that although I had a good cross section of email subscribers with varying years of experience (anywhere from just thinking about a business to 5+ years growing one), with a background in everything from professionally trained nurses, chiropractors and naturopaths, all the way to self taught essential oil educators, one thing was the same across most of them:

80% of wellness entrepreneurs who were polled said they weren’t making enough money in their business.

I intimately know that feeling (see my business history here), and so I know that it’s not for lack of trying! I know how heartbreaking it can be to put your all into something that feels like it’s never going to have the level of success (or even a fraction) that you dreamed about.

However, I see a ton of wellness entrepreneurs pouring their heart and soul into things that aren’t productive, the top one being addressed as #1 below. You can work and work and work, but if you aren’t working on the right things, you’re just going fast in the wrong direction.

Why I'm NOT spending thousands of dollars on my new website (and why you shouldn't either!)

Why I'm NOT spending thousands of dollars on my new website (and why you shouldn't either!)

When I launched this website 3 years ago, I was just embarking on a new phase of my business. One that shared the business side of things, and not just about health and wellness for my existing customers. Talking about business, including email marketing, branding, websites, and social media, was WAY more interesting to me than writing another blog post about lemon water or kale. Over the past 3 years, I've:

  • written 32 blog posts
  • grown an email list to over 1,150 people almost entirely passively
  • launched an online course with over 125 students about branding and website design for holistic practitioners who are tech-shabby
  • grown a network marketing team to over 4,100 customers in 8 countries worldwide with almost $300,000 in sales per month; and
  • gone from claiming a nil income on my annual income tax to bringing in over $140,000 in 2017 (about $80,000 net).

To say that my business has evolved over the past 3 years is an understatement.

About 6 months ago, I started feeling that my message had changed, because I had changed. When I was featured in our company's Leadership Magazine, I wrote "I’m still the same person, but I’m not the same person".

So many lessons have come to me over the past 3 years, both difficult and easy, that the time has come to take a hard look at myself, my why, my messaging, my website and ultimately, what I want to leave behind as a legacy.

Time for a re-brand.

Website 101: Where to Start (+ free video training)

Website 101: Where to Start (+ free video training)

Over the past few months, I've been sharing some online strategies for growing your holistic health business, including why I deleted my $10,000 website, why blogging is the #1 biz building strategy you need to be doing, why you need a brand instead of a pretty logo, and 3 ways to grow your e-mail newsletter list.

It occurred to me the other day that I didn't start at the beginning! Here I am talking about some of the advanced strategies that I've been using when most of you don't even know where to start. That all changes today.

Before you can blog, before you design a pretty logo, and before you start building your e-mail newsletter list, you need a website where all those things can live!

It's like buying a new couch, new appliances, and a beautiful area rug, and not having a home to put them all in.

Your website is a digital representation of you, your business, and your holistic health practice. It's where new people who are virtually meeting you for the first time decide in under 10 seconds if they like you or not. No pressure.

How do you even go about setting up your website? You need 3 things:

3 things your blog needs to have to guarantee newsletter opt-ins (+ free video training)

3 things your blog needs to have to guarantee newsletter opt-ins (+ free video training)

When I started my business as a holistic nutritionist, there was no one doing regular blogging to build their businesses unless they were really techy. No Facebook pages or private groups. No Instagram, Periscope, or Pinterest. I'm sitting here wondering what the hell I did with all my free time!?

But there was e-mail marketing, which I wasn't doing until 2011. Even then, I wasn't doing it seriously until 2013.

I started tracking my newsletter numbers (along with all my other social media numbers) on March 18, 2013. I had 238 e-mail newsletter subscribers, 211 Facebook likes, and wasn't on Pinterest or Instagram.

As of today (February 23, 2016), I have 3,137 e-mail newsletter subscribers, 1375 Facebook fans, 984 followers on Pinterest, and 760 on Instagram.

The only number that matters is the e-mail newsletter subscribers, for reasons which I already talked about ad nauseam in another blog post (click here to read it, plus get a free blog planner with an entire years' worth of blog post ideas!), so I won't repeat here.

In that article, I talked about why the #1 non-negotiable activity to grow your biz is blogging + the newsletters you send from those blogs, but how do you actually get people to opt-in to your newsletter list from those blog posts?

It comes down to 2 things ...

Why I deleted my $10,000 website (and what I'm using now + free video training)

Why I deleted my $10,000 website (and what I'm using now + free video training)

Last July, I paid over $10,000 to re-brand my website, which now, just 15 months later, is completely gone and re-directs to this website that I designed myself.

How did I manage to spend that much money on one website? Well, it was quite easy, actually. I hired everything, and I mean everything, out, including:

1. Professional photography - cost = $3,729 CDN
2. Website design - cost = $4,500 US
3. Website development - cost $2,650 US
4. Copywriter - cost $980 CDN

The grand total, not including the Canadian to US exchange rate, was $9,859 ... which is still sitting on my line of credit today. So why the hell would I delete a website that cost me as much as a new car?