It's summer right now, which means that everyone is out on their boat, at the beach, the cottage, out of town, visiting friends and families, having BBQ's, drinking bevvies on a patio, and taking the kids on day trips. All these people are your clients, and they're not interested in working on much right now. There are always seasons in life and in business, and summer is the season of slowing down. Try telling that to your bank account or your credit card company.
It's not just summer either. For us holistic health practitioners, depending on your niche, there's probably at least one other time of year when business is slow.
If you're a massage therapist, chiropractor, or naturopath, the two months before everyone needs to use up their benefits is insanely busy, but the two months after that are probably slower.
If you're an essential oil advocate, the busy times are September to December and March to June. The other months of the year aren't quite as hectic.
If you're a nutritionist, it depends on your niche. If your focus on weight loss, mid-November to the end of December is probably pretty dead, and then picks up in January and February when people realize they have a food hangover. If your focus is something else, you might find that you're busy up until mid-December, and then hit a lull until March when people come out of their winter hibernation.
The point is that there are at least 2 times during the year when you have the space and time to work on your business, not just in it.
You might not be selling a whack load of programs right now, but there are still tons of things you could be doing to build your business.
I have a mainly online based business, so I have a running list of things that I could be working on at any time of the year. Website updates and changes, pics for social media, completing the online course that I just purchased, recording a new webinar, truly the list could go on forever.
You might be just starting a website and realizing that you can use it as your master marketing machine year-round. You might have several social media platforms going that you know you aren't using to their fullest.
You can totally use this down-time to make shit happen in your business and bring in new clients for the next 6 months, but you can't just try things willy nilly.Read More