9 things you can do when business is slow

9 things you can do when business is slow

It's summer right now, which means that everyone is out on their boat, at the beach, the cottage, out of town, visiting friends and families, having BBQ's, drinking bevvies on a patio, and taking the kids on day trips. All these people are your clients, and they're not interested in working on much right now. There are always seasons in life and in business, and summer is the season of slowing down. Try telling that to your bank account or your credit card company.

It's not just summer either. For us holistic health practitioners, depending on your niche, there's probably at least one other time of year when business is slow.

If you're a massage therapist, chiropractor, or naturopath, the two months before everyone needs to use up their benefits is insanely busy, but the two months after that are probably slower.

If you're an essential oil advocate, the busy times are September to December and March to June. The other months of the year aren't quite as hectic.

If you're a nutritionist, it depends on your niche. If your focus on weight loss, mid-November to the end of December is probably pretty dead, and then picks up in January and February when people realize they have a food hangover. If your focus is something else, you might find that you're busy up until mid-December, and then hit a lull until March when people come out of their winter hibernation.

The point is that there are at least 2 times during the year when you have the space and time to work on your business, not just in it.

You might not be selling a whack load of programs right now, but there are still tons of things you could be doing to build your business.

I have a mainly online based business, so I have a running list of things that I could be working on at any time of the year. Website updates and changes, pics for social media, completing the online course that I just purchased, recording a new webinar, truly the list could go on forever.

You might be just starting a website and realizing that you can use it as your master marketing machine year-round. You might have several social media platforms going that you know you aren't using to their fullest.

You can totally use this down-time to make shit happen in your business and bring in new clients  for the next 6 months, but you can't just try things willy nilly.

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How to prepare for a professional photo shoot (+ a free guidebook)

How to prepare for a professional photo shoot (+ a free guidebook)

When you look on someone's Facebook timeline, Instagram feed, Pinterest boards, or website that draws you in and makes you want to click around, what's the thing that stands out the most? Amazing photos. When you're searching high and low for a website template to use, what usually attracts you to one over the other? The amazing, colourful photos they use in the preview template (nevermind the fact that the photos aren't yours ... they're just so pretty!). You might be building your first website, re-branding an old one, or changing businesses completely, but there's one thing you're going to need: a professional photo shoot.

My first photo shoot was done by a local photographer friend in late 2011. I picked out 3 different outfits, did my hair and makeup myself (it's kind of painful to see that I was growing out a pixie cut, worse time for a photoshoot ever!), and baked some cupcakes that I was going to ice during the shoot.

Wait, what? Why would a holistic nutritionist be icing cupcakes in photos for her website?

Well, they were gluten free, soy free, vegan cupcakes with a homemade buttercream icing, and my new website was called lovewhatyoueat.ca. I was going to focus on people with food allergies (like me!), and teach them that no matter what they could eat, they should be able to love what they eat.

The idea was a good one (or so I thought), but anyone seeing those pictures would have thought I was a home baker or something. See?

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7 reasons why your holistic website sucks (+ free video training)

7 reasons why your holistic website sucks (+ free video training)

Yes, this is going to piss off a few of you, but it needs to be said: most holistic health practitioner websites suck. It's not for lack of trying! We've all got big hearts and big missions, but we're not treating your website like the marketing machine that it could be.

Because here's what a website should do: bring you paying clients. Without that, it's just a fancy (and usually expensive!) virtual business card.

Let's change that, shall we?

It's really not that hard to shift a not-so-great website to a stellar one with a few tweaks and regular blogging, but it's all about being intentional. You need to know who you're trying to attract (i.e. who do you want to work with?), and then work backwards from there to figure out what that ideal client wants to see.

It's not about you, it's all about them.

So let's examine the 7 main reasons why your website isn't doing it's job in bringing you paying clients:

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How to supercharge your list building (+ free video training)

How to supercharge your list building (+ free video training)

So, you've done all the right things in your business. You picked a niche, branded your business, built a kick-ass website, started your email list, are blogging on the regular, and sharing your value-packed content on social media. You know that list building is the top thing you need to be doing to have regular new clients or to get ready to launch your next (maybe even your first!) online course.

You're so proud of yourself for sticking to a plan and doing all. the. things that you see other successful online peeps doing!

But when you log into your email software, your list isn't growing very fast. All you hear is proverbial crickets. What a huge letdown! So what are you doing wrong? Turns out, nothing, it's just that people need a little more incentive nowadays to opt into your email list.

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How to make a digital signature for your website and emails (+ a free video tutorial)

How to make a digital signature for your website and emails (+ a free video tutorial)

When I started designing this website, I wanted it to feel like me. How many of you had also said that before diving into colours, fonts, photo shoots, and writing your about page?! One of the ways that I infused a little bit more of me in this place that I call my digi-home is by putting my actual, hand-written signature on it, and I (surprisingly) get a lot of questions on how to make a digital signature.

Read more to get step-by-step video tutorial on how to make a digital signature by using just the camera on your phone and Canva.

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