Why I'm NOT spending thousands of dollars on my new website (and why you shouldn't either!)

Why I'm NOT spending thousands of dollars on my new website (and why you shouldn't either!)

When I launched this website 3 years ago, I was just embarking on a new phase of my business. One that shared the business side of things, and not just about health and wellness for my existing customers. Talking about business, including email marketing, branding, websites, and social media, was WAY more interesting to me than writing another blog post about lemon water or kale. Over the past 3 years, I've:

  • written 32 blog posts
  • grown an email list to over 1,150 people almost entirely passively
  • launched an online course with over 125 students about branding and website design for holistic practitioners who are tech-shabby
  • grown a network marketing team to over 4,100 customers in 8 countries worldwide with almost $300,000 in sales per month; and
  • gone from claiming a nil income on my annual income tax to bringing in over $140,000 in 2017 (about $80,000 net).

To say that my business has evolved over the past 3 years is an understatement.

About 6 months ago, I started feeling that my message had changed, because I had changed. When I was featured in our company's Leadership Magazine, I wrote "Iā€™m still the same person, but Iā€™m not the same person".

So many lessons have come to me over the past 3 years, both difficult and easy, that the time has come to take a hard look at myself, my why, my messaging, my website and ultimately, what I want to leave behind as a legacy.

Time for a re-brand.

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4 Easy Ways to Include Essential Oils in your Health Business (+ free protocols)

4 Easy Ways to Include Essential Oils in your Health Business (+ free protocols)

You're probably reading this because you're either really interested in essential oils as a healing modality and want to start using them with your health coaching clients, but have no idea how the business side might work OR you're already sold on the business side but you have no idea how to bring essential oils into your client work without looking like you're jumping on a trend. That or you see all the health coaches around you starting to use them and you're like "what is up with these essential oils? They're like the green smoothie of 15 years ago!". Amiright?! No worries, because I'm here to help with 4 easy ways to naturally incorporate essential oils into your health business without looking like a sell out.

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How to start a nutrition business with a signature one-on-one program (+ free workbook!)

How to start a nutrition business with a signature one-on-one program (+ free workbook!)

If you're reading this, chances are good that you're either in school to become a nutritionist of some sort (dietician, holistic nutritionist, holistic health coach, etc) OR you've already graduated and are ready to start working with clients ... but you have no idea how to start a nutrition business!

Our schools teach us how to be amazing stewards of health for our potential clients, they just don't teach us how to actually organize our appointments, programs, websites, marketing, and everything else that goes into running a successful nutrition business.

Learning how to start a nutrition business that's successful is well beyond the scope of a single blog post, but we can definitely cover the easiest and quickest way for you to start making money as a nutritionist: one-on-one clients.

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How to organize your business (+ free spreadsheets and planners)

How to organize your business (+ free spreadsheets and planners)

It's coming towards the end of the year, so naturally all you can see all over social media is "plan this" and "plan that". Plan your launch. Plan your programs. As a Type-A personality, I'm all about the planning, but I'm also trying to listen to my instincts more. The pull inside me. The last two weeks I've felt a pull to physically clear out my office of all the crap and clutter so that I could clear out my mind, too (= 3 garbage bags full of shredded paper!šŸ—‘). I realized that I have tons of free tools on my website to help you organize your business, but they're spread out all over the place, so I wanted to get them all organized into one post.

The tools that I'm sharing today all seem a little ... unnecessary. They don't have anything to do with actually taking clients and generating income, but really, they do.

You see, when you first start your holistic health business, you might have learned about the one-on-one client model. You work with a client, they pay you an hourly rate. So when you were in school or preparing for your business, you could calculate what you could potentially make by figuring you'd work 40 hours a week times whatever you charged per hour.

But then you started your business and realized you were doing more admin-type stuff than anything else: emails, bookkeeping, social media. On average, you'll probably be spending 80% of your time on marketing and admin, and 20% actually seeing clients.

The point of the tools below are to help you get organized with the 80% crap that is taking up the majority of your time.

When you can streamline that part, you can free up more time to:

- take clients one-on-one
- create a group program so you can get paid more per hour
- develop an online program
- work your network marketing biz to create residual income

THOSE are the only things that actually make you money. Not social media, not emails, not writing blog posts ... but they are necessary evils to keep people lined up and ready to work with you.

Get organized with your marketing (and other busy work) and you'll have more time for people to pay you. It's a simple as that.

Here are my 4 favourite FREE ways to help you organize your business:

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Running a business as an introvert

Running a business as an introvert

Let me just start off this post by sharing something that most people don't know about me until you become real life, in-person friends with me: I'm an introvert. A *huge* introvert. That usually comes as a surprise to most people. You all see me doing Facebook Live videos, essential oil classes, or keynote presentations. Public speaking usually doesn't phase me. While I have no problem acting like an extrovert, I'm far from it.

For the longest time I never saw myself as an introvert. I thought introverts were just overly shy, and most people think the same thing. That's why no one thinks I'm an introvert when they meet me. When I'm out in public, I know how to be "on". I'm high energy, talking a ton, bopping from person to person.

And then I get home and crash. Sometimes I crash hard, like now. I'm writing this after spending the last 3 weeks pretty much feeling like I had a cold off and on, until an actual cold hit me on Thursday and has yet to release me from it's viral-filled tentacles 4 days later.

You see, I've spent the last 2 months talking and being around a lot of people. There are seasons in my business that call for it, and it's the end of that season. There's been flying to a convention and being surrounded by 30,000 people for 4 straight days (and let me tell you, flying triggers panic in me all by itself), followed by launching a new website, going on trips with my extroverted husband for his birthday (which means running around a new city from morning until late at night), going to an all-day TEDx talk, meeting new people at business summits, teaching more frequent than average oils classes, and mentoring my ever-growing essential oils team.

All of this while my husband travelled to 4 different cities over 4 different weeks on multi-day trips for his business in the last 2 months, leaving me to solo parent our 4-year-old son whom I adore but he's super high energy and needs attention, which can be exhausting.

It's all a bit too much for this introvert.

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