How to pivot your business: 2020 year in review
What does it look like to almost completely change how you make money in your business? How long does it take to create an entirely new sustainable revenue stream that creates a full time income? How do you pivot your business (whether it’s a want to or a need to)? That’s what today’s post is all about.
2020 was THE year of the pivot, our entire world changed in what seemed like the blink of an eye.
If you didn’t already have an online business, you were quickly forced to when the entire world shut down in March 2020. Frankly, I thought getting online was kind of overdue for some industries, and also couldn’t figure out why teachers were having such a hard time switching to online learning when us online course creators have been doing it for years.
Granted, I’m not teaching a group of 30 5-year-olds in a Google hangout (small kids aren’t designed to sit in front of a screen all day!), and those teachers didn’t sign up to either (teachers, and nurses for that matter, deserve a god damn Nobel Prize), but I just think it’s funny that no one seemed to ask anyone who was already part of the $187 US billion online education market for any advice.
I digress.
P.S. Miss my other years in review? Here they are: 2019 2018 2008-2016
For me, I already knew 2020 was going to be a pivot year for me, as I had decided to stop building my doTERRA network marketing business at the end of 2019 (all the details about that here). I made just over $140,000 income from doTERRA in 2019, and the best part about that business is that I would continue making a full-time income in 2020 from it, albeit lower.
P.S. I accurately predicted how much income I’d make from my doTERRA revenue stream almost to the penny, exact amount below.
Since I already had a full-time income from there coming into 2020, I gave myself a year to figure out where I wanted to go next; to lay the foundation, if you will, for a much bigger 2021.
I already had my Brand, Build, Blog (BBB), and was planning on doing 2 more launches (spring and fall), plus I had some other ideas brewing, but nothing concrete.
Now, I wasn’t pivoting niches, industries, or who I was helping, that would have been completely starting from scratch, and probably would have taken longer to create a full-time income. I was only pivoting my offers to that same audience.
I was coming into 2020 with a successful online course that I planned on doubling down on (didn’t happen, by the way), and a few brand new offerings that would add up to a full-time income. I already had an email list with 1,600+ people on it, and a social media following with a few thousand followers.
So to say I was starting from scratch is far from the truth. However, 2020 was a year of experimentation and setting up 2021 for explosive growth now that I’ve narrowed in on what’s working, and what I actually want to focus on and build next.
If you’re in a position where you have to pivot, here are my suggestions:
Expect that it’s going to take 1-3 years, maybe more, to build to a full-time income if you’re starting with a brand new audience. Most likely there’s overlap in who you’re currently serving, but you can’t expect all of them to be interested in your new direction, it’s going to take you some time to build it.
Experiment, experiment, experiment. You’re going to fail, and some things aren’t going to make the income you expected. You’ll learn more from your failures than you will from your successes. Fail faster.
Get paid to experiment. What I mean by this is if you have an idea for a scalable offering, such as a group program or online course, experiment with a 1:1 offering where you can get paid for something BEFORE you take the time to actually build it.
If no one buys, you haven’t wasted any time. If they do buy it, then you have the opportunity to build as you go, with your clients feedback and questions in mind. The only type of idea validation that matters is getting paid for that idea. More on that below.
Normally I’d jump right into my income (revenue) and expense numbers, but let’s look at something that I haven’t shared before in a year end review … my audience and social media numbers!
Website, email list & social media numbers
It’s rare to see the income generated by a business alongside their social media numbers, website visitors, and size of their email list.
There’s not always a correlation here, higher numbers doesn’t always equal higher income. In the past, I had a $10,000 launch of my BBB course with an email list of 400 people, so it’s totally possible to make a full time income from a small list.
Since this is the first time I’m looking at some of these trends, I thought I’d share them!
First off, my social media and email list numbers. I’ve faithfully tracked these every month going back to January 2016, and it’s so gratifying to see where I am now after starting with 226 email subscribers, 965 Pinterest followers, and 725 Instagram followers.
Here’s what those numbers looked like in 2020:
P.S. you can get your own social media tracker just like mine for free by clicking here.
I’m stoked that my email list grew so much in 2020, this is the fastest it’s ever grown. I can attribute this to multiple things (which proves that there’s rarely one magic bullet solution for any problems in your business):
The 50 (50!) blog posts I’ve written for the last 6 years, and the number of content upgrades on my blog.
Introducing a quiz as an opt-in at the very end of January 2019.
Hiring a Pinterest manager in the same month (middle January 2019).
Introducing a webinar/masterclass lead magnet in December 2019.
Here’s all those major “events” as shown with my email list growth from beginning of 2016 to the end of 2020, so you can see my email list growth increase over time.
The first one is total subscriber growth (i.e. only new subscribers):
You can see that when I launched my quiz and added a Pinterest manager, my total subscribers started increasing at a faster rate than from what it was at for the previous 3 years. I can’t say which one was responsible for more email subscribers, since Pinterest drives traffic to several different blog posts, but my quiz opt-in was the focus of my pop-up, therefore it receives a lot of attention and opt-ins.
P.S. you can follow the same steps I followed to set up my own quiz in my detailed blog post here.
My rate of new email subscribers seems to have slightly increased again this year, which could have been due to either the introduction of my “3 steps to finding new paying customers … on autopilot” masterclass, which leads to a 5 day funnel for my BBB course OR to an increase in my Pinterest traffic in 2020, which really shot up in the second half of the year. I’m leaning towards the jump in Pinterest traffic.
You can see that with every BBB launch, I get an increase in unsubscribes, and therefore a temporary downward trend in my total subscribers.
Even though my total email subscribers has gone up with adding these new opt-ins, so have the regular unsubscribes. This is due to the fact that my funnel (introduced in December 2019) actually asks people to buy something, so there tends to be more unsubscribes than an email list that rarely sells.
Again, there’s that huge jump in unsubscribes during BBB launches, but you can also see that after introducing the quiz and Pinterest manager that unsubscribes increased, and then again after my masterclass BBB funnel and forever funnel started, too.
The introduction of the masterclass BBB funnel makes sense with increased unsubscribes, since I’m asking them to buy something. That’s just part of the game.
However, I personally believe that once I started with my Pinterest manager, and therefore my traffic from Pinterest greatly increased (along with email subscribers), that these people are probably more likely to either not be in my niche (most of my content talks to wellness entrepreneurs specifically) OR they were just freebie seekers.
I dug deeper into this data after my BBB launch in December 2020 to make a major decision already in 2021 (more on my findings below under expenses).
What I’m most proud of in 2020 is the change in behaviour when someone reaches my website. This data was taken from Google Analytics, and I looked at the same data from 2018, 2019, and 2020 to compare longer term behaviour:
While my overall users and new users was virtually identical from 2019 to 2020, you can see that the pageviews increased by 50% (11,864 pageviews in 2020 versus 7,746 in 2019), which also is reflected in the slight increase number of sessions per user.
Overall, this means that if someone landed on my site, they were looking around more, probably clicking to either my quiz page because of my pop-up (where analytically speaking they have a 25% chance of completing the quiz and becoming an email subscriber) or my announcement bar at the top of website that pointed them to the masterclass (where the average opt-in rate is 20%).
You can also see that my bounce rate was WAY down (74.65% in 2019 versus 30.77% in 2020), which is a great thing. The bounce rate is (according to Yoast, one of the most popular search engine optimization plugins for WordPress websites):
a metric that measures the percentage of people who land on your website and do completely nothing on the page they entered. So they don’t click on a menu item, a ‘read more’ link or any other internal links on the page … A user bounces when there has been no engagement with the landing page and the visit ends with a single-page visit. You can use bounce rate as a metric that indicates the quality of a webpage and/or the “quality” of your audience. By the quality of your audience I mean whether the audience fits the purpose of your site.
What this means is that while my overall website traffic hasn’t increased year-over-year, the people who I AM attracting to my website are clicking around more, and more likely to take action on my website and become an email subscriber, meaning the more likely I am to convert them into a paying customer.
Goal #1 for 2021: Increase website traffic to 4,200 annual users
Enough about these numbers, let’s get to what you really want to know about ...
Income
We all know how important income is for a business, as without it you only have a hobby (if you hate that saying, don’t shoot the messenger).
I share my numbers to be transparent, and because I believe that talking more about money, and normalizing women making money specifically, is one of the most important steps in becoming comfortable with having more money.
I recently joined a very high level program, and there are women in the Facebook group talking about how they currently make $30,000 a month (not in network marketing, by the way), and how they’re planning on scaling that to $50,000, and even $80,000 a month. Some are reaching for their first $2 million year.
When I’m in that group, I’m at the same time reminded how small potatoes my own business is (yes, you’re not the only one!), and yet how they’re just regular women like me who don’t have everything figured out, yet they’re running businesses 10 times the size of mine. #normalizewomenmakingmoney
At the same time that I want to normalize talking about income and money, I’m also highly aware of how triggering this can be since I make 6-figures, and especially because I made that much in a year when so many were very impacted by the COVID pandemic.
More so, there are many people who will argue that 70% of it came from a business that I’m not active in anymore but that others are still working at in my organization (i.e. my doTERRA business), and that money was made on the backs of others doing hard work when I’m not doing anything.
Firstly, I’m well aware that some of you may be feeling one or both of those things above, and I can’t control that. I never want anyone to feel badly from reading my blog. I even thought of deleting this blog post after spending 2 days writing it’s mammoth 6,000 words.
However, even though it feels hard to do, I always strive to be transparent, and to teach from example. Even when it’s hard. Especially when it’s hard.
So below are my honest to goodness numbers that feel hella uncomfortable to share.
Click to read past year’s income statements: 2019 2018 2008-2016
Remember that this is actual income generated in my business (i.e. cash collected in my bank account, not payment plans or future payments to be paid out), and doesn’t include sales taxes. All figures are in Canadian unless mentioned otherwise:
2020 doTERRA income = $114,806.19 (-19% from last year)
2020 Brand, Build, Blog income = $19,156 (-26% from last year)
2020 Get Paid 1:1 business coaching income = $26,000
2020 1:1 website reviews = $499
2020 Squarespace website template sales = $4,343
2020 Affiliate income = $921.77 + $456.46 US = approximately $1,492.36*
2020 TOTAL INCOME GENERATED = $166,296.55* (-2.7% FROM LAST YEAR)
2020 total income generated without doTERRA = $51,490.36*
*approximate due to unknown exact US to Canadian exchange rate (I’m too lazy to look each individual transaction up)
Whew, those are a lot of revenue streams since I was experimenting! Let’s go through each of them.
doTERRA income = $114,806.19
I completely stopped building my doTERRA network marketing business at the end of December, 2019, but I maintained my spot in my structure and have continued placing my monthly orders to quality for commissions (all details of why I quit and how I stepped back are right here).
That means that doTERRA income was 100% passive income, which is inarguably the best part of any network marketing business - that you continue to get paid even if you have to, or in my case choose to, step away from your business.
I predicted that my doTERRA income would decrease month by month (and accurately by how much it would go down) from the beginning to the end of 2020, as customers and business builders under me stop ordering due to lack of support (which I totally accepted and understood when I quit), and I don’t expect to earn a 6-figure income going forward in 2021 and beyond.
brand, build, blog income = $19,156
While on the surface you think I’d be disappointed with a 26% decrease in BBB income from the previous year, I only did one launch instead of two (I skipped my launch in the spring, COVID was brand new and I was not down for it), the launch that I did was by far the most relaxed I’ve ever been while actively launching, and the majority of the income was through the evergreen funnel, meaning I didn’t have to actively sell anything … I just magically get random emails in my inbox that tell me I sold my $600+ course on autopilot.
In fact, when I was on a 3-week vacation in December, and was in no man’s land between Christmas and New Year’s, I got one of those emails when I was in the middle of a delicious day reading on the couch. It’s honestly the best feeling in the world.
I welcomed 26 students throughout the year, 11 during my launch and 15 on autopilot.
Goal #2 for 2021: welcome 30 new bbb students
What was most interesting was that in my late November launch of BBB, every single one of the students I welcomed - from 5 different countries (so cool!) - chose the one-time payment, and none chose a payment plan. I’ve never had that happen in previous launches!
I also had a higher number of unsubscribes, although my email list was larger than any of my past launches, and with more subscribers comes more unsubscribes. I catalogued every. single. unsubscribe. to see if I could notice behaviour differences between them and those who purchased, and the differences were really interesting!
When comparing the 150+ unsubscribes to the 10 purchasers (10 were on my email list, 1 was from social media), here’s how the numbers played out. On average:
Unsubscribes opted into only 1.99 of my free downloads versus 4.9 for purchasers
Each population was about equal with how many people received my forever funnel (33.33% of unsubscribes versus 30% for purchasers), therefore I concluded that my forever funnel didn’t impact the behaviour either way
Unsubscribes clicked on 3 times fewer emails in the 6 months prior to the launch, therefore they much less engaged than purchasers (1.03 versus 3.2)
48% of unsubscribes hadn’t clicked an email in the 6 months prior to the launch, versus 0% of the purchasers
34.67% of unsubscribes had never clicked on an email from me, except for the free download they got, versus 0% of the purchasers
What this told me was that many of the launch unsubscribes were really cold subscribers, meaning they needed to be removed since they weren’t active (either because they weren’t interested in my content or it was going to spam, which I can’t control). I normally do this every 6 months, and did this in July.
At that time I removed 506 email subscribers, which of course made me feel sick, but I only want to pour energy into email subscribers who are genuinely interested in my content, so that’s OK if everyone isn’t (it happens!).
Plus, why would I pay for email subscribers when they’re not even opening my emails, they’re literally costing me money and energy!
Note to self: don’t take unsubscribes personally, even though it feels like the hardest thing to do sometimes.
One huge thing I almost didn’t even remember that I did in 2020 was completely update the entire BBB course. Squarespace had made some major changes at the beginning of the year, I added the BBB website template in September, and Canva had improved greatly since the last update in 2018.
I had to individually watch about 50 videos from the 2018 version to identify what needed to be updated, then update all the slides if required, then re-record all the necessary videos, edit them, and upload them back into the course platform.
I personally recorded, edited (which takes almost as long as recording), and uploaded 133 videos in 3.5 weeks, all while helping to take care of my Mom who just had surgery, and take care of my Dad who just had a dialysis port put in. I honestly don’t know how I did it, but I wanted to get it done as quickly as possible, and was laser focused.
Hopefully I won’t have to update the course again until 2022!
To say that my BBB course is my first business baby is an understatement, I love it so much. 2020 marked 6 years since it had been introduced to the world, I can’t believe it’s been around so long and has welcomed over 220 students. Here’s to 30 new students in 2021!
Get Paid income = $26,000
My Get Paid program was a brand new offering in 2021, and it’s something that I rarely do: 1:1, long term business coaching.
I designed this program to be 6 months long, and I knew I wanted it to be a combination of 1:1 calls (weekly for the first 2 months, bi-weekly after that) and a fixed curriculum. I knew I wanted to help wellness entrepreneurs launch paid offerings. I had an idea of what it would cover … but I didn’t have ANY of the program created when I started selling it. This is called validating an offer.
My goal was to sell 5 spots in all of 2020, and start creating the content when I booked my first client. I sent one email to my list sharing the new offer on March 10th, and I honestly planned on doing a mini-launch if the spots didn’t fill up. 3 spots were filled by April 3rd, with the remaining 2 spots filled by August.
I had a rough outline of how the program would progress, so I knew what sort of training lessons I needed to prepare and what timeline my clients should be on. For the first 3 clients, I went through most of the training live over our calls, and recorded quick tech videos to help them individually if required.
I created spreadsheets for them and sent them weekly homework after our 1:1 sessions, so they had all the instructions they needed, and they sent me any work to review between sessions (including copywriting, new website pages, emails, lead magnets, etc). It wasn’t until June that I started adding the curriculum to an online course platform.
By September, all the modules had been created so that my last 2 clients just needed to be referred to specific lessons, and our 1:1 chats were more focused on strategy, mindset, and problem solving.
Even though I’m not actively taking on any new 1:1 clients, this work wasn’t in vain because I’m turning it into a group program for 2021!
After working with those 5 clients, I realized that they were ALL struggling with the same things, and it wasn’t even about launching, but something totally different. I was repeating myself with each client 1:1, literally saying the same things and the same lessons over and over again. That’s a huge clue that this could be scaled to a group program.
I’ll be re-using some of the curriculum that I designed for Get Paid program, plus some new content to make it even better and more detailed, and the new program will have a different structure but will still have the same level of support.
Goal #3 for 2021: create a new group program and welcome 20 students (stretch goal is 40)
Update Feb 2022: New group program created and running like a dream! It generated just over $42,000 of income in 2021, which was amazing.
However, after running this program for almost a year now, I’ve decided to close it down in favour of my new services.
Squarespace website template income = $4,343
When my anxiety was at its worst at the fall of 2019, all I wanted to do was to play around and make some pretty websites. I re-branded my own website in January and February 2020, but I wanted to try my hand at creating my own Squarespace website templates to sell.
In March I started designing The OG website template based off of my own website, but with a more muted, desert colour palette.
I decided to follow my own branding process in my BBB course, which went as follows:
Pull inspiration pictures from Pinterest for the mood board
Choose the colour palette from the mood board
Choose the fonts (I kept these the same as my own personal brand)
Design the logo
This only took me 2 days, and then I started building out the website. This went fairly quickly because I was basing it off of my own personal website, including the background banners and sections. The entire website build only took about a week.
Then the real work began: I had to film videos showing customers how to install the template, because at the time of me making this template, I couldn’t install it for people (Squarespace has since added this feature).
I filmed about 25 tech videos, which had to be edited and uploaded to the website installation platform (Teachable), and this took another week of solid work.
THEN I had to organize all the master files, copywriting templates, and Canva templates.
Honestly, creating Squarespace website templates was way more work than I thought it would be! In the end, I started working earnestly on The OG template on March 11th, and finally emailed my list on April 7th that they could purchase it.
7 sales came in within a week ($1,379), which was enough for me to want to try again, because I wanted to create a Squarespace website template just for essential oil business owners.
I started designing The Kate website template on April 14th, and this one took WAY longer because I was busier balancing my 3 new 1:1 business coaching clients. I finally emailed my list on June 26th with the new template, and I’ve only sold 4 in all of 2020.
I knew that designing Squarespace website templates was an experiment, but after realizing it would take about 1 month per template, and that’s only if I was solely focused on it and not much else, it wasn’t worth my 100+ hours of work for each new template.
I contemplated hiring a junior designer to create some new templates for me, but they would conservatively cost $2,000 for a template, if not more, and with me only selling about that, it would barely break even. Not worth it. I won’t be creating any more individual website templates to sell.
What I DID do with this newfound knowledge is I created a completely unique Squarespace website template for all my BBB students. This website template can be customized to create over 500 different website designs, and are installed for each student at their request (so no having to build a website from scratch).
It took me almost 2 months to design it and record the videos, and BBB students were notified in early September of the new addition (for free) to the course!
I’m glad I created 3 Squarespace website templates in 2020, but I won’t be doing it again anytime soon.
Affiliate income = $1492.36
I’ve never had this much affiliate income before, I was pleasantly surprised!
Most of this total was for referring a few people to a friend’s membership (that is no longer running), but a little bit (think $100) came from referrals to ConvertKit and Creative Market … which makes me so happy because I don’t cash it out and spend it on more pretty things from Creative Market 😂.
Every little bit helps!
Expenses
Just like with the section on income, there’s an entire, in depth section on my expenses in my 2018 year in review (click here and scroll down to “expenses” to read it).
Total 2020 business expenses = $54,419.49 (-5.3% from 2019, yay!)
THAT MEANS MY TOTAL 2019 NET INCOME (WHAT I PAY TAXES ON, AND THE REST I GET TO “TAKE HOME AS PAY”) = approx $111,877.06
Virtually all of my core expenses stayed the same from last year, and this amount doesn’t include a few miscellaneous expenses such as Stripe or Paypal fees.
I continued working with my bookkeeper (almost 3 years now, I think!) and the same virtual assistant (2 years now), and I continued working with my Pinterest manager (who I hired January 2019).
On an average month when I’m didn’t purchase any courses or invest in coaching, my expenses ran between $2,000 and $2,500 per month in Canadian (most of my expenses are in US, so there’s about a 30-35% exchange rate applied for most of 2020).
NEW expenses IN 2020
Honestly, not much changed expense wise on a monthly basis. What was new and a HUGE expense was joining a high level group coaching program (total expense after exchange? $23,840.65).
I’ve never invested in a program this huge, and while that made me want to puke, I knew it was the next step for me.
This program is the base of what will be my new group program coming in Q1 2021, and what will hopefully bring in 6-figures annually on it’s own just, and continue to grow into a half million dollar program annually in the coming years.
what expenses stopped IN 2020
Towards the end of 2020, and especially after my BBB launch in late November, I started having a gut feeling about Pinterest. Yes, it was sending me a huge amount of traffic and email subscribers, but I couldn’t shake the feeling that many people who were coming to my website from there weren’t perfect ideal clients and viable potential customers.
With the large increase in unsubscribes, and the fact that my most popular content for Pinterest visitors aren’t focused on wellness business, but more for general entrepreneurs who my current offers weren’t focused on, I started feeling like spending $700 a month on Pinterest management had run it’s course.
Don’t get me wrong, I LOVE my Pinterest manager (and still do!), but I ultimately decided to enroll in her Pinterest membership, which shares the same steps to manage my Pinterest that her and her team were doing for me, and my assistant has taken that task over.
This leads me to my second biggest business expense decision in 2020 …
what expenses are coming IN 2021
I hired a content and social media manager for my Instagram! Oh. my. gawd.
I tried hiring out my Instagram over 2 years ago, and it didn’t feel right. I was too personally attached to my Instagram being ME. Now? I know that in 2020, I was the bottleneck of showing up more on Instagram.
Plus, when I DO create content for it, especially if I’m doing it consistently, it’s taking upwards of 10 hours a week … that I could be spending on other things.
In 2020 I averaged about $100 an hour in my business for hours that I personally worked, so if I spend 40 hours a month on Instagram, that would technically cost me $4,000 to essentially hire myself.
Instead, I’ve hired a woman-owned and operated team here in Canada to create my Instagram content for 6 months. This feels so scary!
However, I needed to get out of my own way, and if they can help me show up consistently and find even 1 more paying client a month for my new program, it will more than pay for itself.
This frees me up to actually show more of my face on Instagram Stories, without all the pressure to create a million other pieces of content (I’m giving you the stink eye, Reels).
Personal Goals
Despite 2020 being a dumpster fire, and our son being home for a 6 month long “March break”, I accomplished almost all of my personal goals!
Continue working less ✔️ Uh, weren’t we all forced to work less?
Read 24 books ✔️ I read 29!
Invest $10,000 into retirement savings ✔️ Check, plus an extra $1,200 into a tax free savings account!
Save $20,000 for a home renovation ✔️ I saved $50K
The only one we didn’t accomplish was taking a road trip out to the east coast of Canada. We had our AirBNB booked, our trip mapped out, and money saved, but by July the east coast was in its own bubble, and we would have had to quarantine for 14 days upon arrival. We begrudgingly cancelled the trip, and instead went to our friends cottage here in Ontario and spent 6 lovely days with them, and it was just what we needed!
The one thing that I haven’t had to talk about as much in 2020 was my anxiety, thank god. At the beginning of 2020 I worked with a former client, friend, and fellow anxiety warrior who coached me for 6 months with Cognitive Behaviour Therapy and breathing techniques. Her coaching, along with anxiety medication, changed my life so much for the better. When so many others were struggling with the lockdowns and pandemic, I was re-teaching my nervous system what it was finally like to NOT be in fight or flight all the time.
I’m sure quitting my doTERRA business helped, along with the way more sleep I was getting when we stopped setting an alarm clock in May (why did it take me so long to do this? LOL). As my nervous system settled, so did my digestion, and I was able to gain a much needed 5 pounds.
I think the most proud part of 2020 for me was calmly driving by myself on the highway on the way back from taking my Mom to surgery in another city. In the middle of a pandemic, I was able to be the driver for both of my parents back and forth to their specialist appointments, and I didn’t freak out once. I was able to be there to take a full day training with my Dad on how to flush his abdomen when his peritoneal dialysis catheter was put in.
Was it easy? No. But was I able to breathe myself through the times when I was on the edge of a panic attack? Yes.
I was the one that they could count on, after years of not being well enough to be that person for them, and so for that alone, 2020 was a good year for me personally.
Oh, and I didn’t divorce my husband or put my son up for adoption when we were all locked up together for 6 months. There’s that, too. 😉
Goals for 2021
Read 28 books (you can find me here on the Goodreads app)
Invest $10,000 into retirement savings
Save $50,000 towards our home renovation
Get professional plans drawn for said home renovation so we can consult with builders and get more specific cost and time estimate
Continue to maintain my and my husband’s sanity until we get to mass immunization against COVID-19
Honestly, I can’t think of much else! We’re not scheduling any travel this year (duh), we’ll start re-planning our epic east coast trip for 2022.
I’m focused on spending the entire year building my new program in my business, and saving towards the epic home renovation I’m planning. That’s about it. I know, so boring, but this is seemingly all of our lives in 2021.
All we can do right now is hunker down, keep ourselves and our kids safe, wear our masks, wash our hands, take Vitamin D, try and manage our stress, and get our COVID-19 vaccines. Let’s see how many people on my list unsubscribe when they read that sentence. 😂🤦🏻♀️
Here’s to hoping that in 2021, hope, faith, love, common sense, and science prevails.
