Female website designer
who is the antithesis of a code bro

Female website designer
who is the antithesis of a code bro

I create websites that focus on humans first, profits a close second

I started my online business in 2010. Yes, you read that right — 15 years ago, before it was “cool”.

I’ve sold online courses to 225+ students, run 4-figure coaching programs, and grew an MLM business to 6,500 customers and a multiple 6-figure income (don’t hold that last one against me, I learned a lot but ultimately got out of that cult).

In 2021, I came to the realization that:

  1. I couldn’t be in the coaching business anymore, I just didn’t want to compete in the endless content competition against all the unethical people making false claims in their sleazy marketing; and

  2. I just wanted to design websites for good people!

Then I entered the website design game and, when I took a look around, realized that there were either hardcore code bros whose portfolios were made up of crypto companies and financial investment firms OR female website designers with pretty colours (or no colours at all), flawless photos, and flashy features that look good ... but are a complete mess when it comes to strategy and accessibility.

Why can’t you have both?

Why can’t you have a drop dead gorgeous website that’s timeless, tasteful, and packed with features AND one with strategic copy and SEO that loads fast to appease the Google Gods?

Why can’t you have a website that’s drenched in properly contrasted and curated colour AND one that’s high-end, taken seriously, and doesn’t look like a rainbow threw up on it?

Why can’t you have a drop dead gorgeous website that’s timeless, tasteful, and packed with features AND one with strategic copy and SEO that loads fast to appease the Google Gods?

Why can’t you have a website that’s drenched in properly contrasted and curated colour AND one that’s high-end, taken seriously, and doesn’t look like a rainbow threw up on it?

Why can’t you have a website that’s easy for you to switch out the content yourself as your business evolves AND one that’s built on a platform with advanced functionality that’s set up for your business to scale and grow?

Oh hey, hi. It’s me!

I can do all of those things. In fact, I already have for more than 30 clients.

Why can’t you have a website that’s easy for you to switch out the content yourself as your business evolves AND one that’s built on a platform with advanced functionality that’s set up for your business to scale and grow?

Oh hey, hi. It’s me!

I can do all of those things. In fact, I already have for more than 30 clients.

I build websites that are equal parts strategy and soul, and make decisions based on real-world information and intuition honed over 15 years in the online business world.

I build websites that are equal parts strategy and soul, and make decisions based on real-world information and intuition honed over 15 years in the online business world.

Above all else, I build websites for humans first, profit second.

This means that while I keep the ROI, KPIs, and SEO in mind (numbers, data, and spreadsheets are my jam!), the most important thing is curating an exceptional website experience for the lovely people who are choosing to spend their hard earned money with you and your business.

My receipts qualifications

A little summary of my expertise:

15 years

Experience building different kinds of businesses online

30+

Websites built since 2021

32,000+

Lines of custom CSS code written (yes, I added it up)

6 figures

Helped clients generated hundreds of thousands of dollars of revenue

> 5

Helped multiple clients expand their teams by 5+ members

My Values

We’ll probably get along if you value these things, too:

Quality over quantity

When I was a teenager, I would save up money from my part-time job to buy one good piece of clothing instead of a bunch of knock-offs. As an adult, I’ve waited 5 years to find the right piece of vintage furniture for a specific spot in our house rather than buying something I didn’t love or something cheaply made. I’d rather save up for one thing I really love rather than five things that are just OK. Call it boujee, call it delayed gratification. I call it quantity over quality.

Good work takes time

There’s a time and place for getting things done quick and dirty. But producing quality, timeless pieces? That takes time. Time to follow the threads of ideas that turn a meh website into a great one. Rushing or forcing things rarely works in design and in life. Except when it comes to forcing out fascist dictators, I’m all for that.

Go deeper

I hate small talk, I’d rather talk about things that matter. The same thing goes for your business and website. I want to know the inner motivations behind your business and your customers actions, hear your founders story, and dig deep into industry research and data. Once we both have enough information, we can start putting together your company’s story in a way that’s both strategic for you but feels completely organic and natural for your customers to experience.

Storytelling sells

People buy from people. Period. Telling your company’s story and what matters to you is what’s going to make you stand out in a crowded marketplace — and in late stage capitalism, every market is crowded. It’s no longer a nice-to-have, but a must-have. Kind of like equal rights and universal healthcare. Whatever your story is, it’s time to shout it from the rooftops with the same confidence of a toddler telling you they won’t spill when carrying a cup filled to the brim.

Human produced work > AI

Just like most creatives, I have a love/hate relationship with AI. Can it be used to help reduce the time spent on certain tasks? Yes. Is it a terrible drain on energy and water, along with contributing to a lack of critical thinking in society? Also yes. If I do use AI, I use it for the brainstorming and research phase of projects, and sometimes for editing photos. Depending on the client budget, I prefer to use real assets created by real people, such as real photos taken by a human photographer (either custom brand photography or paid stock photo services) and copywriting.

Sustainability is a need to have

We’re past the point of no return when it comes to climate change. It’s affecting everywhere and it’s here to stay. I believe in reducing waste as much as possible while still living in today’s modern society, although I know that makes me sound like a “I want my cake and eat it, too”. I’m aware and doing my best just like everyone else!. This includes making decisions everyday to consume less, reuse more, eat locally grown food, and most importantly, work with clients who have the same vision with the products and services they offer.

Systems that save time and money

Systems are sexy. There, I said it. While I always approach projects and websites with human-centered interaction in mind, I also consider using systems (such as custom forms, short cut buttons, content toggles, etc) that will save you and your business time and money. Anything that can be organized, systematized, or itemized will be!

Quality over quantity

When I was a teenager, I would save up money from my part-time job to buy one good piece of clothing instead of a bunch of knock-offs. As an adult, I’ve waited 5 years to find the right piece of vintage furniture for a specific spot in our house rather than buying something I didn’t love or something cheaply made. I’d rather save up for one thing I really love rather than five things that are just OK. Call it boujee, call it delayed gratification. I call it quantity over quality.

Good work takes time

There’s a time and place for getting things done quick and dirty. But producing quality, timeless pieces? That takes time. Time to follow the threads of ideas that turn a meh website into a great one. Rushing or forcing things rarely works in design and in life. Except when it comes to forcing out fascist dictators, I’m all for that.

Go deeper

I hate small talk, I’d rather talk about things that matter. The same thing goes for your business and website. I want to know the inner motivations behind your business and your customers actions, hear your founders story, and dig deep into industry research and data. Once we both have enough information, we can start putting together your company’s story in a way that’s both strategic for you but feels completely organic and natural for your customers to experience.

Storytelling sells

People buy from people. Period. Telling your company’s story and what matters to you is what’s going to make you stand out in a crowded marketplace — and in late stage capitalism, every market is crowded. It’s no longer a nice-to-have, but a must-have. Kind of like equal rights and universal healthcare. Whatever your story is, it’s time to shout it from the rooftops with the same confidence of a toddler telling you they won’t spill when carrying a cup filled to the brim.

Human produced work > AI

Just like most creatives, I have a love/hate relationship with AI. Can it be used to help reduce the time spent on certain tasks? Yes. Is it a terrible drain on energy and water, along with contributing to a lack of critical thinking in society? Also yes. If I do use AI, I use it for the brainstorming and research phase of projects, and sometimes for editing photos. Depending on the client budget, I prefer to use real assets created by real people, such as real photos taken by a human photographer (either custom brand photography or paid stock photo services) and copywriting.

Sustainability is a need to have

We’re past the point of no return when it comes to climate change. It’s affecting everywhere and it’s here to stay. I believe in reducing waste as much as possible while still living in today’s modern society, although I know that makes me sound like a “I want my cake and eat it, too”. I’m aware and doing my best just like everyone else!. This includes making decisions everyday to consume less, reuse more, eat locally grown food, and most importantly, work with clients who have the same vision with the products and services they offer.

Systems that save time and money

Systems are sexy. There, I said it. While I always approach projects and websites with human-centered interaction in mind, I also consider using systems (such as custom forms, short cut buttons, content toggles, etc) that will save you and your business time and money. Anything that can be organized, systematized, or itemized will be!

Quality over quantity

When I was a teenager, I would save up money from my part-time job to buy one good piece of clothing instead of a bunch of knock-offs. As an adult, I’ve waited 5 years to find the right piece of vintage furniture for a specific spot in our house rather than buying something I didn’t love or something cheaply made. I’d rather save up for one thing I really love rather than five things that are just OK. Call it boujee, call it delayed gratification. I call it quantity over quality.

Good work takes time

There’s a time and place for getting things done quick and dirty. But producing quality, timeless pieces? That takes time. Time to follow the threads of ideas that turn a meh website into a great one. Rushing or forcing things rarely works in design and in life. Except when it comes to forcing out fascist dictators, I’m all for that.

Go deeper

I hate small talk, I’d rather talk about things that matter. The same thing goes for your business and website. I want to know the inner motivations behind your business and your customers actions, hear your founders story, and dig deep into industry research and data. Once we both have enough information, we can start putting together your company’s story in a way that’s both strategic for you but feels completely organic and natural for your customers to experience.

Storytelling sells

People buy from people. Period. Telling your company’s story and what matters to you is what’s going to make you stand out in a crowded marketplace — and in late stage capitalism, every market is crowded. It’s no longer a nice-to-have, but a must-have. Kind of like equal rights and universal healthcare. Whatever your story is, it’s time to shout it from the rooftops with the same confidence of a toddler telling you they won’t spill when carrying a cup filled to the brim.

Human produced work > AI

Just like most creatives, I have a love/hate relationship with AI. Can it be used to help reduce the time spent on certain tasks? Yes. Is it a terrible drain on energy and water, along with contributing to a lack of critical thinking in society? Also yes. If I do use AI, I use it for the brainstorming and research phase of projects, and sometimes for editing photos. Depending on the client budget, I prefer to use real assets created by real people, such as real photos taken by a human photographer (either custom brand photography or paid stock photo services) and copywriting.

Sustainability is a need to have

We’re past the point of no return when it comes to climate change. It’s affecting everywhere and it’s here to stay. I believe in reducing waste as much as possible while still living in today’s modern society, although I know that makes me sound like a “I want my cake and eat it, too”. I’m aware and doing my best just like everyone else!. This includes making decisions everyday to consume less, reuse more, eat locally grown food, and most importantly, work with clients who have the same vision with the products and services they offer.

Systems that save time and money

Systems are sexy. There, I said it. While I always approach projects and websites with human-centered interaction in mind, I also consider using systems (such as custom forms, short cut buttons, content toggles, etc) that will save you and your business time and money. Anything that can be organized, systematized, or itemized will be!

Your “holy shit, that’s ours?” website is just one click away.

Your business deserves a website that matches the quality of your products and services  … instead of one that leaves you apologizing and cringing every time you share your www.

If you’re busy growing your burgeoning empire but your website just isn’t it, I’m the person who steps in to manage every little detail — and there are a lot — of creating a digital presence that’s capable of starting a movement.

You can’t be expected to do it all, you’re past that stage in your business.

It’s time to let me step in and do what I do best so you can do what you do best.