Ashley Srokosz | Freelance Website Designer + Developer

Brand + Website Strategy

Your business won’t stand out if it’s exactly like everyone else’s … but it also doesn’t serve you to look like the black sheep of your industry just for the sake of it. Enter brand and website strategy. Brand and website strategy is a specific, tangible plan to grow your business and achieve measurable results based on your desired goals. I audit your current business and what you're doing now, deeply analyze your ideal client, go all Sherlock Holmes on your competitors, and then develop a strategy for getting your business to where you want it to be.

Visual Branding

You already know you need a logo for your business, but visual branding is so much more than that. It’s a complete visual system that subconsciously tells your clients they’re in the right place and can trust you. Visual branding covers everything from your logo (and not just one version, but several that will work best for different places), typography, colour palette, icons, patterns, stock photography, and more (like packaging if you need it).

Photoshoot Direction

A brand photography shoot can cost thousands of dollars, and without the proper planning you could end up with a bunch of photos that technically look good but don’t work the way you want them to on your website or in your marketing. I’ll apply my super Type-A, organizational brain to your photoshoot and give you a master plan that includes overall direction, example photos and poses, wardrobe and makeup ideas (that work perfectly with your brand strategy and visual branding), location scouting, set direction, and required shot list — and I’ll create a presentation you can share with your photographer ahead of time so we’re all on the same page. You just need to show up on the day of your photoshoot and get pampered like a king or queen you are.

Search Engine Optimization (SEO)

Nothing is worse than a gorgeous website filled with amazing photos, compelling copy, and strategic calls-to-action … that no one ever sees. SEO matches your website with people who are looking for products or services just like yours on search engines. My SEO strategy includes hours combing through data to find the exact keyword phrases your ideal clients are using, and then editing your website content to focus on those keywords. After your website is built, I add all the logistical requirements to ensure your website can be found by major search engines like Google and Bing.

Website Design

Anyone can design a pretty website — especially in the age of AI. Not everyone can design a strategic, high-converting website that’s a breeze to use and also performs amazingly for SEO purposes. That’s my domain (excuse the bad web designer joke). Technically what I do is UX website design, but all you need to know is that I design websites that get you more sales without sacrificing the experience. I’m talking about fun and easy to use websites that make it a no brainer for your customers to click “Add to cart”. Enough said?

Sales Page Design

Designing a high converting sales page, especially for a high-ticket offer, is not the same as designing any other page on your website. Sales pages tend to have a ton of copy compared with standard website pages, and it takes special attention and skill to share all that copy without overwhelming the reader or making them feel like they’re reading a novel. I’ve designed sales pages for offers all the way from $200 to $10,000+, and love flexing my creativity and problem solving skills to present all the necessary info in a beautiful but still strategic way.

Website Development

Designing websites is one thing … building them (called website development) on the actual website platform is another. I provide both website design and development which ensures a seamless relationship between the two. No time or energy is lost mocking up and approving something that’s not achievable within your timeline and budget on a certain platform. We’ll decide which website building platform is best for you based on what you need it to do for your business before we even start so we’re all on the same page. I specialize in Squarespace and Framer, but if you need another platform (like Wordpress or Shopify), I’ll find another expert to partner with to build the website, and project manage them the entire way so you don’t have to lift a finger.

Brand + Website Strategy

Your business won’t stand out if it’s exactly like everyone else’s … but it also doesn’t serve you to look like the black sheep of your industry just for the sake of it. Enter brand and website strategy. Brand and website strategy is a specific, tangible plan to grow your business and achieve measurable results based on your desired goals. I audit your current business and what you're doing now, deeply analyze your ideal client, go all Sherlock Holmes on your competitors, and then develop a strategy for getting your business to where you want it to be.

Visual Branding

You already know you need a logo for your business, but visual branding is so much more than that. It’s a complete visual system that subconsciously tells your clients they’re in the right place and can trust you. Visual branding covers everything from your logo (and not just one version, but several that will work best for different places), typography, colour palette, icons, patterns, stock photography, and more (like packaging if you need it).

Photoshoot Direction

A brand photography shoot can cost thousands of dollars, and without the proper planning you could end up with a bunch of photos that technically look good but don’t work the way you want them to on your website or in your marketing. I’ll apply my super Type-A, organizational brain to your photoshoot and give you a master plan that includes overall direction, example photos and poses, wardrobe and makeup ideas (that work perfectly with your brand strategy and visual branding), location scouting, set direction, and required shot list — and I’ll create a presentation you can share with your photographer ahead of time so we’re all on the same page. You just need to show up on the day of your photoshoot and get pampered like a king or queen you are.

Search Engine Optimization (SEO)

Nothing is worse than a gorgeous website filled with amazing photos, compelling copy, and strategic calls-to-action … that no one ever sees. SEO matches your website with people who are looking for products or services just like yours on search engines. My SEO strategy includes hours combing through data to find the exact keyword phrases your ideal clients are using, and then editing your website content to focus on those keywords. After your website is built, I add all the logistical requirements to ensure your website can be found by major search engines like Google and Bing.

Website Design

Anyone can design a pretty website — especially in the age of AI. Not everyone can design a strategic, high-converting website that’s a breeze to use and also performs amazingly for SEO purposes. That’s my domain (excuse the bad web designer joke). Technically what I do is UX website design, but all you need to know is that I design websites that get you more sales without sacrificing the experience. I’m talking about fun and easy to use websites that make it a no brainer for your customers to click “Add to cart”. Enough said?

Sales Page Design

Designing a high converting sales page, especially for a high-ticket offer, is not the same as designing any other page on your website. Sales pages tend to have a ton of copy compared with standard website pages, and it takes special attention and skill to share all that copy without overwhelming the reader or making them feel like they’re reading a novel. I’ve designed sales pages for offers all the way from $200 to $10,000+, and love flexing my creativity and problem solving skills to present all the necessary info in a beautiful but still strategic way.

Website Development

Designing websites is one thing … building them (called website development) on the actual website platform is another. I provide both website design and development which ensures a seamless relationship between the two. No time or energy is lost mocking up and approving something that’s not achievable within your timeline and budget on a certain platform. We’ll decide which website building platform is best for you based on what you need it to do for your business before we even start so we’re all on the same page. I specialize in Squarespace and Framer, but if you need another platform (like Wordpress or Shopify), I’ll find another expert to partner with to build the website, and project manage them the entire way so you don’t have to lift a finger.

Brand + Website Strategy

Your business won’t stand out if it’s exactly like everyone else’s … but it also doesn’t serve you to look like the black sheep of your industry just for the sake of it. Enter brand and website strategy. Brand and website strategy is a specific, tangible plan to grow your business and achieve measurable results based on your desired goals. I audit your current business and what you're doing now, deeply analyze your ideal client, go all Sherlock Holmes on your competitors, and then develop a strategy for getting your business to where you want it to be.

Visual Branding

You already know you need a logo for your business, but visual branding is so much more than that. It’s a complete visual system that subconsciously tells your clients they’re in the right place and can trust you. Visual branding covers everything from your logo (and not just one version, but several that will work best for different places), typography, colour palette, icons, patterns, stock photography, and more (like packaging if you need it).

Photoshoot Direction

A brand photography shoot can cost thousands of dollars, and without the proper planning you could end up with a bunch of photos that technically look good but don’t work the way you want them to on your website or in your marketing. I’ll apply my super Type-A, organizational brain to your photoshoot and give you a master plan that includes overall direction, example photos and poses, wardrobe and makeup ideas (that work perfectly with your brand strategy and visual branding), location scouting, set direction, and required shot list — and I’ll create a presentation you can share with your photographer ahead of time so we’re all on the same page. You just need to show up on the day of your photoshoot and get pampered like a king or queen you are.

Search Engine Optimization (SEO)

Nothing is worse than a gorgeous website filled with amazing photos, compelling copy, and strategic calls-to-action … that no one ever sees. SEO matches your website with people who are looking for products or services just like yours on search engines. My SEO strategy includes hours combing through data to find the exact keyword phrases your ideal clients are using, and then editing your website content to focus on those keywords. After your website is built, I add all the logistical requirements to ensure your website can be found by major search engines like Google and Bing.

Website Design

Anyone can design a pretty website — especially in the age of AI. Not everyone can design a strategic, high-converting website that’s a breeze to use and also performs amazingly for SEO purposes. That’s my domain (excuse the bad web designer joke). Technically what I do is UX website design, but all you need to know is that I design websites that get you more sales without sacrificing the experience. I’m talking about fun and easy to use websites that make it a no brainer for your customers to click “Add to cart”. Enough said?

Sales Page Design

Designing a high converting sales page, especially for a high-ticket offer, is not the same as designing any other page on your website. Sales pages tend to have a ton of copy compared with standard website pages, and it takes special attention and skill to share all that copy without overwhelming the reader or making them feel like they’re reading a novel. I’ve designed sales pages for offers all the way from $200 to $10,000+, and love flexing my creativity and problem solving skills to present all the necessary info in a beautiful but still strategic way.

Website Development

Designing websites is one thing … building them (called website development) on the actual website platform is another. I provide both website design and development which ensures a seamless relationship between the two. No time or energy is lost mocking up and approving something that’s not achievable within your timeline and budget on a certain platform. We’ll decide which website building platform is best for you based on what you need it to do for your business before we even start so we’re all on the same page. I specialize in Squarespace and Framer, but if you need another platform (like Wordpress or Shopify), I’ll find another expert to partner with to build the website, and project manage them the entire way so you don’t have to lift a finger.

Good websites for good businesses

A little taste of my best website design projects

A little taste of my best website design projects

myoga Studio

Mary Adkins & The Book Incubator

Third Rail Press

Bell & Wether

Here’s what I can help your micro or small business with:

Your “holy shit, that’s ours?” website is just one click away.