A few weeks ago, I shared about how I use stock photos on my Instagram feed, and my followers went bananas. So I asked them in a poll on Insta Stories if they'd be interested in me sharing my fave stock photos for your health & wellness business on my next blog post ... and overwhelmingly the answer was YES! One person answered no, but I have no idea why they follow me 😂.
While I'm a recovering perfectionist and try not to have everything perfect, there's no doubt that beautiful pictures on your website and social media DOES encourage people to follow you and stick around to read your content.
It's one thing to chase followers and clicks to your website, but to make money you have to turn those people into email subscribers and leads to develop a relationship with you first!
And since you own a business and not an expensive hobby, you don't just chase simple numbers like followers, you actually want to make a profit, right?
That's what beautiful pictures do: they entice people to stay around a little longer, read another post or two, and start to like and trust you. Hopefully they opt into your email list so that you own their information forever and aren't at the mercy of perpetual algorithm changes on social media.
Marie Forleo has shared that "after 3 seconds on your website, a prospect has already formed an impression of you". You could say the same for social media or anything public facing. You only have 3 seconds to communicate something of value, and think about how much information someone can absorb by reading for 3 seconds versus looking at some pictures.
It's true when they say "a picture is worth a thousand words".
It seems superficial to focus on pretty pictures, but studies show that babies look at the faces of attractive people longer than unattractive ones. It's literally built into our brains and DNA to want to see pretty things.
That doesn't mean you have to look like a model or have a perfectly styled house to succeed in business, but having beautiful pictures isn't going to hurt your business growth. Plus with how saturated the health and wellness industry is becoming (or just life in general, everyone is B.U.S.Y), you need every advantage you can get.
The BEST news ever is that you don't even have to take the pictures yourself! There's no need to buy a fancy camera or props to style your pictures with. No spending hours on editing. No co-ordinating colours or figuring out a content calendar months in advance. No paying a photographer thousands of dollars, either.
You can just buy stock photos for your health & wellness business.
I repeat, you can buy beautiful images already done for you. *Mind blown*. And with the rise of online businesses, there are so many people providing this type of service for you, so much so that some have finally niched down into stock photos just for health & wellness businesses!
I wanted to share my fave stock photo sites because there are so many of them out there. Some are free but require more time for you to sift through the garbage to find the hidden treasures, and some are paid but the content is top notch.
P.S. if you want to save yourself hours of time scrolling around stock image website, keep scrolling to get my curated collection of beautiful images!
Here are my favourite stock photos for your health & wellness business to use on your website or social media:
COLLECTION SIZE: THOUSANDS
Unsplash is a completely free photo database that has no strings attached. Everything is completely free! It's not like other stock photo websites that say they're free, but they're just links to other websites that actually host the photos where you have to pay big bucks (upwards of $30 per image) to use them.
You'll set up a free username and password so that you can download as many free images as you want.
This website might take some digging to find photos that fit your brand and feel of your business, but there are some beautiful images. If you've done any branding exercises like I offer in my Brand, Build, Blog course, you'll know what to enter into the search bar to see images that fit your brand. The more specific you can be, the better chance of finding photos that match your brand.
In the past, I've searched things like "woman on phone top view" or "modern desktop" to find flat lays. That being said, so many photos in Unsplash aren't properly labelled, so searching terms like "kale" or "peonies" will bring up beautiful, feminine, modern photos that don't have those particular subjects in them (they're just popular terms many people search for nowadays).
I like to use the 'collections' option when I find amazing images to save them all in one spot so I don't have to search for them later. Once you find some pictures you love, click on the author name to find more pictures by them, because chances are you'll love the style, feel, and colours of those pictures as well.
Here are my favourite pics in the bonus download!👇🏻
2. Social Squares
PRICE: $6 US/image OR $15+ US/month
Collection size: 800+ photos
Since these images are also high resolution, you can use them for images on your website or pins for Pinterest.
I love this service because the $15 US/month price point makes it affordable when you want more than 2 images per month (that price is if you pay for an annual plane, otherwise it's $19 US/month). I try and post 3-5 times per week, so if I was purchasing individual stock images, I'd be spending upward of $100 US a month.
Each month you get 30 brand new images sent to you for downloading. The images are clean and modern, light and bright with some pops of colour.
Social Squares is constantly asking their customers about their needs, so expect more healthy eating and living pics, however they're always feminine and are perfect for a female entrepreneur or any business where the ideal clients are women with great taste. ;)
And for May 2018 only, if you subscribe, you'll have unlimited downloads of their entire collection! How amazing is that? You could literally get all 801 images for just $19 US. Go check it out now!
P.S. None of these links in this post are affiliate links, I just legit love and personally use some of these stock image websites.
3. Kate Max Stock
PRICE: $10 us/image Or $325 us/year
Collection size: 3,000+ photos
I considered joining the Kate Max Stock membership site before I found out about Social Squares, but I honestly just didn't want to spend that much at once. However, this service allows you unlimited downloads each month of your choice (instead of being sent a collection of photos), so it could be well worth it for you.
I really like how you can filter the photos on this stock website to easily find what you're looking for. Instead of spending hours searching for photos, you can drill down by coloured collection, mock ups (like a blank computer screen, iPad or iPhone that you can put your own website on, and even blank pictures and mugs), holidays, or keywords.
This stock website excels at trendy images like desktop flat lays, flowers, stationary, and snacks like donuts. What you won't find is pictures of healthy foods, so if you're a nutritionist, do your research on this website before joining, since it's a bit pricier and is most likely an investment for you.
4. Wellness Stock Shop
PRICE: $10 us/image OR $111+ us/PLAN
Collection size: HUNDREDS
I love social media for introducing you to new things! That's how I found out about Wellness Stock Shop. This is one of the only stock shops that I've come across with modern, clean, beautiful images for wellness entrepreneurs!
Categories on this stock shop includes:
- essential oils
- nutritious + healthy foods
- meditation and mindfulness
- business and desktop flat lays
- iPhone and iPad mock ups
- body therapy and medical practitioners like naturopaths
I've never seen this many stock photos for JUST wellness entrepreneurs in one place, especially with essential oils!
5. Creative Market
Price: $5+ US
COLLECTION SIZE: THOUSANDS
I use Creative Market ALL the time for fonts and other design aspects, but I've never really looked at their photo collection ... turns out, there's thousands upon thousands of beautiful stock photos! Duh.
Just use the search bar for a specific topic, and then change the category to "photos".
Like, just LOOK at some of the amazing pictures below! Seriously, all the 😍 on some of those. I just might print a few of them out for my new office when I get moved in in a couple of months!
Here are my favourite pics from Creative Market
that I share with you in the bonus download!👇🏻
Now the topic that I got the most messages about when I shared on Instagram is my system for storing and sorting my stock images. When you start downloading hundreds of them, your computer folders can quickly become a big black hole of beautiful images that never see the light of day because you can't find them.
That's why I recorded a video for you showing exactly how to organize your stock images to be able to find them quickly and use them more easily on social media.
It's one thing to store them on your computer, and a totally other thing to have them accessible on your fingertips on your phone in seconds so you can actually share them.
Included in this download are my curated collections of free images from Unsplash (100 photos) and paid images from Creative Market (50 photos).